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Brussels Public Affairs Forum 2025

25 June, 8:30am – 13:30pm CET Brussels

In-person

The European political landscape is shifting, with new priorities, political figures, and an evolving global dynamics reshaping the environment in which businesses and public affairs teams operate. With the EU setting its agenda for the next five years, organizations must stay ahead of policy developments, anticipate risks, and adapt their strategies to an increasingly complex and polarized world.

As global trends exert a growing influence in European politics, policy and business, how can public affairs teams help their organizations navigate a rapidly changing external environment and deliver value?

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Every year, the Brussels Public Affairs Forum brings together corporate leaders and public affairs executives from Europe and beyond to explore the most pressing challenges facing our profession. Through high-level discussions, case studies, and expert insights, this event will equip participants with strategies to manage uncertainty, influence policy, and maximize their impact.

8:30–9:00

Arrival and registration

9:00–9:45

Welcome & Keynote | “The European Union in the Global Chessboard – What Now and What Next?”

  • How geopolitics is reshaping Brussels priorities and redefining EU policymaking
  • Anticipating the impact of a fragmented multipolar world on EU trade, tech, and defense
  • The future of multilateralism and the evolving role of the EU as a global regulatory superpower
  • Internal cohesion vs external influence: what keeps EU institutions united under global pressure?

9:45–10:30

 Panel 1 | “Navigating the New EU Priorities: How to Stay Ahead in a Changing Brussels”

  • What the next institutional cycle (2024–2029) means for corporate strategies and advocacy planning
  • Lessons learned from navigating recent EU legislative cycles
  • The new EU priorities – how to manage new risks, opportunities and a shifting political dynamics
  • Strategies and tips to engage effectively with EU stakeholders and institutions in the year ahead

10:30–10:45

Networking break

10:45–11:15

Fireside Chat | The Business Case for Public Affairs – From Cost Center to Supporting Growth

  • Demonstrating the ROI of public affairs in mitigating risks and shaping opportunities
  • How to position public affairs as a driver of business value in the C-suite
  • Integrating public affairs with corporate strategy, ESG, and innovation
  • From lobbying to foresight: the PA function as a strategic early-warning system

11:15–12:00

 Panel 2 – The New Role of Public Affairs – Leadership in a Polarized and Uncertain World

  • How are senior public affairs leaders helping their organizations navigate global risk?
  • Is public affairs becoming increasingly strategic and necessary within organizations?
  • Rising polarization and politicization in the EU and in the US: how to engage across divides?
  • Public affairs at the intersection of advocacy, coalition-building and corporate diplomacy
  • Skills and competences for the next generation of public affairs leaders

12:00–12:15

Networking break

12:15–13:00

 Panel 3 | “From Green to Clean – Sustainability, Corporate Strategy and the EU Agenda”

  • Sustainability, the Green Agenda and Competitiveness – Understanding the New EU Approach
  • ESG reporting in the EU: Challenges and Opportunities for Companies and Industries
  • Aligning corporate advocacy with your organization’s sustainable growth objectives
  • The EU approach to Sustainability in an evolving global landscape
  • Strategies to communicating externally and engaging with your stakeholders

13:00

Networking  Lunch – Adjourn

(in alphabetical order)

Speakers will be announced soon

ACE Events

Sponsorship

Put your brand front and center at the Brussels Public Affairs Forum 2024. As a sponsor, you’ll have the opportunity to network with peers, reinforce existing relationships and develop new partnerships. Speaking and branded collateral opportunities are available.

Becoming a sponsor:

Find out more

Register

Early bird Discount – Till April 30

Members: Free
Non-Members: €195 + VAT if applicable

After April 30

Members: €125 + VAT if applicable
Non-Members: €245 + VAT if applicable

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Not sure if your organization is a member of the Public Affairs Council? Check here.

Learn how we collect, use and protect your information by reading our privacy notice at https://pac.org/prvacy-notice.

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EU Brussels Public Affairs Forum 2025

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Questions

Amanda Crafford
Program Assistant, European Office
+32 476.639.503 | [email protected]