25 June, 8:30am – 13:30pm CET Brussels
In-person
The European political landscape is shifting, with new priorities, political figures, and an evolving global dynamics reshaping the environment in which businesses and public affairs teams operate. With the EU setting its agenda for the next five years, organizations must stay ahead of policy developments, anticipate risks, and adapt their strategies to an increasingly complex and polarized world.
As global trends exert a growing influence in European politics, policy and business, how can public affairs teams help their organizations navigate a rapidly changing external environment and deliver value?
8:30–9:00
Arrival and registration
9:00–9:45
Welcome & Keynote | “The European Union in the Global Chessboard – What Now and What Next?”
- How geopolitics is reshaping Brussels priorities and redefining EU policymaking
- Anticipating the impact of a fragmented multipolar world on EU trade, tech, and defense
- The future of multilateralism and the evolving role of the EU as a global regulatory superpower
- Internal cohesion vs external influence: what keeps EU institutions united under global pressure?
9:45–10:30
Panel 1 | “Navigating the New EU Priorities: How to Stay Ahead in a Changing Brussels”
- What the next institutional cycle (2024–2029) means for corporate strategies and advocacy planning
- Lessons learned from navigating recent EU legislative cycles
- The new EU priorities – how to manage new risks, opportunities and a shifting political dynamics
- Strategies and tips to engage effectively with EU stakeholders and institutions in the year ahead
10:30–10:45
Networking break
10:45–11:15
Fireside Chat | The Business Case for Public Affairs – From Cost Center to Supporting Growth
- Demonstrating the ROI of public affairs in mitigating risks and shaping opportunities
- How to position public affairs as a driver of business value in the C-suite
- Integrating public affairs with corporate strategy, ESG, and innovation
- From lobbying to foresight: the PA function as a strategic early-warning system
11:15–12:00
Panel 2 – The New Role of Public Affairs – Leadership in a Polarized and Uncertain World
- How are senior public affairs leaders helping their organizations navigate global risk?
- Is public affairs becoming increasingly strategic and necessary within organizations?
- Rising polarization and politicization in the EU and in the US: how to engage across divides?
- Public affairs at the intersection of advocacy, coalition-building and corporate diplomacy
- Skills and competences for the next generation of public affairs leaders
12:00–12:15
Networking break
12:15–13:00
Panel 3 | “From Green to Clean – Sustainability, Corporate Strategy and the EU Agenda”
- Sustainability, the Green Agenda and Competitiveness – Understanding the New EU Approach
- ESG reporting in the EU: Challenges and Opportunities for Companies and Industries
- Aligning corporate advocacy with your organization’s sustainable growth objectives
- The EU approach to Sustainability in an evolving global landscape
- Strategies to communicating externally and engaging with your stakeholders
13:00
Networking Lunch – Adjourn
(in alphabetical order)
Speakers will be announced soon
ACE Events
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Register
Early bird Discount – Till April 30
Members: Free
Non-Members: €195 + VAT if applicable
After April 30
Members: €125 + VAT if applicable
Non-Members: €245 + VAT if applicable
EU Brussels Public Affairs Forum 2025
Questions
Amanda Crafford
Program Assistant, European Office
+32 476.639.503 | [email protected]