Online Workshop
AI for Public Affairs
Strategies for Monitoring and Engagement
5 June 2025
15:00 to 17:00 CET
(Brussels)
AI is rapidly transforming the way public affairs professionals operate — from how we monitor policy developments to how we engage with stakeholders and audiences. In this interactive workshop, we’ll explore how AI is reshaping core aspects of the public affairs function in Europe, focusing on intelligence gathering, issue monitoring, stakeholder mapping and legislative tracking.
Through real-world case studies and practical insights from our guest speaker, we’ll go beyond the software to examine broader tools, tips, and approaches that can help public affairs teams work smarter, faster, and more strategically in an AI-driven environment.
15:00 – 15:45
Part I – Strategic use of AI: Perception, application, and challenges
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Challenges posed by latest trends in policymakers’ and business professionals’ perceptions of AI
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Using AI to automate analysis of data, e.g. stakeholder sentiment
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Leveraging AI tools to enhance communication and engagement strategies
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Utilising AI in resource management
15:45 – 16:00
Break
16:00 – 16:45
Part II – AI-Driven Public Affairs in Practice
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Evolving AI – current challenges and emerging use cases in Public Affairs
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“Think like an engineer” – advice on an effective use of main AI tools
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Step by step: tools and practical insights for integrating AI into public affairs workflows
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Case study: building confidence among PA professionals for a sustained practice of AI-powered tasks
16:45 – 17:00
Q&A and Open Discussion
Head of EU Policymaker Intelligence
Penta Group
Managing Director Europe
FiscalNote
Register
PAC Members: €145 (+ VAT if applicable)
Others: €245 (+ VAT if applicable)
Membership Plus: Free
EU Workshop: Artificial Intelligence for Public Affairs
Questions
Amanda Crafford
Program Assistant, European Office
+32 476.639.503 | [email protected]