Effective communication is a critical part of any successful public affairs strategy. However, turning messaging into measurable impact can be challenging in today’s complex policy environment. How can public affairs professionals design communication strategies that support their policy objectives? And how can organizations ensure alignment between strategic planning and day-to-day implementation?
In this workshop, we’ll explore practical approaches for designing and delivering policy communication that works: from high-level narrative development to audience targeting, channel selection, and message adaptation.