Training Seminar Hybrid / In-person
Public Affairs Planning – Strategy, Priorities & Objectives
18 September 2025
9:30-12:30 CET
Brussels
Strong public affairs outcomes begin with clear, well-informed planning. But what does an effective planning process look like in a fast-evolving policy environment? How can teams align strategic goals with realistic priorities and build the agility to respond to new challenges?
This action-oriented training seminar will deliver concrete insights, ideas and tips for practitioners involved in their 2026 public affairs planning, either in a leading or supporting role. Participants will explore key components of successful public affairs planning, from setting measurable objectives to designing action plans that connect political analysis with advocacy outcomes.
Founder of AdvocacyStrategy.com
Professor and Author
Dr Alan Hardacre is a well-recognized expert in the field of Public Affairs with a long history of teaching, and writing about, Public Affairs. He is the founder of the Public Affairs Clinic and a co-founder of AdvocacyStrategy.com. These two businesses are dedicated to helping clients structure and organise their Public Affairs work to maximise their chances of advocacy success. Alan has provided this service for CropLife Europe; FiscalNote, Kindred Group and the International Trade Center amongst others.
Ambiorix Center
Square Ambiorix 7,
B-1000, Brussels,
Belgium
Register
PAC Members: €295 + VAT if applicable
Others: €495 + VAT if applicable
EU Training Seminar: Public Affairs Planning – Strategy, Priorities & Objectives
Questions
Amanda Crafford
Program Assistant, European Office
+32 476.639.503 | [email protected]