Strong public affairs outcomes begin with clear, well-informed planning. But what does an effective planning process look like in a fast-evolving policy environment? How can teams align strategic goals with realistic priorities and build the agility to respond to new challenges?

This action-oriented training seminar will deliver concrete insights, ideas and tips for practitioners involved in their 2026 public affairs planning, either in a leading or supporting role. Participants will explore key components of successful public affairs planning, from setting measurable objectives to designing action plans that connect political analysis with advocacy outcomes.