Training seminar / Hybrid
Selling Internally the Value of Your Public Affairs Function in Europe
9 April 2026,
9:30 – 12:30 CET
(Brussels Time)
In today’s increasingly interconnected and complex policymaking environment, public affairs functions must go beyond activity reporting to demonstrate strategic impact, measurable outcomes and alignment with broader business goals. Yet measuring and communicating internally the impact of public affairs remains a key challenge faced by teams and leaders. This practical training seminar is designed to help you position, quantify and sell the value of your public affairs function internally and across international headquarters. Join us to explore how to connect policy engagement to business outcomes, manage expectations across borders, and communicate risk and opportunity in a language senior leadership understands.
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Register
PAC Members: €295 + VAT if applicable
Membership Plus: €255 + VAT if applicable
Others: €495 + VAT if applicable
Questions
Amanda Crafford
Programs & Member Relations Officer, International Practice
+32 476.639.503 | [email protected]