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Training Seminar: Selling Internally the Value of Your Public Affairs Function in Europe

Training seminar / Hybrid

Selling Internally the Value of Your Public Affairs Function in Europe

9 April 2026,
9:30 – 12:30 CET
(Brussels Time)

In today’s increasingly interconnected and complex policymaking environment, public affairs functions must go beyond activity reporting to demonstrate strategic impact, measurable outcomes and alignment with broader business goals. Yet measuring and communicating internally the impact of public affairs remains a key challenge faced by teams and leaders. This practical training seminar is designed to help you position, quantify and sell the value of your public affairs function internally and across international headquarters. Join us to explore how to connect policy engagement to business outcomes, manage expectations across borders, and communicate risk and opportunity in a language senior leadership understands.

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In this program, you’ll explore:

  • Understand how to articulate the strategic value of public affairs in a European policy and regulatory context.
  • Identify measurable indicators that demonstrate impact, risk mitigation and opportunity creation.
  • Apply practical techniques to communicate effectively with international leadership and cross-functional teams.
  • Develop a tailored value narrative that aligns public affairs priorities with corporate objectives.

Coming soon

Coming soon

Register

PAC Members: €295 + VAT if applicable
Membership Plus: €255 + VAT if applicable
Others: €495 + VAT if applicable

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Questions

Amanda Crafford
Programs & Member Relations Officer, International Practice
+32 476.639.503 | [email protected]