Training Seminar: Advanced Data Analytics for Public Affairs

Online Training Seminar

Advanced Data Analytics for Public Affairs

 19 November 2026
14:00 -17:15CET (Brussels time zone)
8:00 – 11:15ET (Washington, D.C. time zone)

Data continues to reshape how public affairs teams monitor developments, prioritize engagement, and demonstrate impact. As the volume and complexity of available information increases, the ability to extract relevant insights and translate them into strategic decisions has become a key capability for organizations operating in the EU policy environment. 

This session explores how public affairs professionals can use advanced analytics to better track policy developments, understand stakeholder dynamics, and strengthen evidence-based advocacy. It also looks at how data can support internal decision-making and help communicate the value of public affairs functions more effectively. 

In this program, you’ll learn more about:

  • using data to identify trends and anticipate policy developments
  • analyzing stakeholder networks and influence across the policy landscape
  • measuring advocacy performance and demonstrating impact
  • tools and approaches for turning data into actionable public affairs strategies
Ben Schroeter
Director of Economic Policy and Strategic Engagement
Booking.com
Attila Kovacs
Founder & CEO
Eulytix

2:00 – 2:10 PM | Welcome and Introduction: Seminar objectives and introduction of speakers

2:10 – 3:30 PM | Part I: From Data to Public Affairs Intelligence, by Attila Kovács, Eulytix

Data Sources and Collection: Identifying and accessing relevant legislative, political and stakeholder data.

Data Analysis and Interpretation: Combining datasets, identifying patterns and applying analytical methodologies to public affairs.

Practical Applications: Case studies and interactive exercises to uncover policy trends, stakeholder dynamics and advocacy opportunities.

3:30 – 3:45 PM | Break

3:45 – 5:05 PM | Part II: Using Data to Anticipate Change and Drive Strategy, by Ben Schroeter, Booking.com

Anticipating Regulatory Developments: Using data and unconventional indicators to identify emerging policy trends and predict regulatory change.

Demonstrating the Strategic Value of Public Affairs: Applying data analytics and benchmarking to inform corporate decisions and justify resources.

Data-Driven Advocacy Prioritization: Assessing regulatory impact and opportunities for influence to guide advocacy strategies and resource allocation, including practical examples.

5:05-5:15 PM | Closing Remarks and End of Seminar

Register

PAC Members: €295 + VAT if applicable
Others: €495 + VAT if applicable

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Questions

Amanda Crafford
Programs & Member Relations Officer, International Practice
+32 476.639.503 | [email protected]

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