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Training Seminar: Advanced Data Analytics for Public Affairs

Virtual Training Seminar

Advanced Data Analytics for Public Affairs

 19 November 2026
Time TBC
Brussels

Data continues to reshape how public affairs teams monitor developments, prioritize engagement, and demonstrate impact. As the volume and complexity of available information increases, the ability to extract relevant insights and translate them into strategic decisions has become a key capability for organizations operating in the EU policy environment. 

This session explores how public affairs professionals can use advanced analytics to better track policy developments, understand stakeholder dynamics, and strengthen evidence-based advocacy. It also looks at how data can support internal decision-making and help communicate the value of public affairs functions more effectively. 

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In this program, you’ll learn more about:

  • using data to identify trends and anticipate policy developments
  • analyzing stakeholder networks and influence across the policy landscape
  • measuring advocacy performance and demonstrating impact
  • tools and approaches for turning data into actionable public affairs strategies
Doru Frantescu

CEO & founder
EU Matrix

Brandon Olsen
Associate Vice President, EMEA Research Solutions
Morning Consult

Module 1 – Foundations of data-driven public affairs

14:30–15:30

  • Welcome and objectives
  • Using data analysis to inform public affairs decisions
  • Key data analytics concepts and methods
  • Use cases in public affairs research

Break: 15:30–15:40

Module 2 – Case studies and strategic frameworks

15:40–16:40

  • Case study: Tesla’s global reputational freefall
  • A new framework for brand reputation
  • Emotional metrics and stakeholder perception
  • From emotions to action: measuring and interpreting data

Break: 16:40–16:50

Module 3 – AI-powered public affairs strategy

16:50–17:30

  • How AI is changing public affairs
  • Using AI to map influence and detect policy changes early
  • From information overload to strategic insight
  • Live demonstration of the Eumatrix.eu platform

 

Register

PAC Members: €295 + VAT if applicable
Others: €495 + VAT if applicable

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EU Training Seminar: Advanced Data Analytics for Public Affairs

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Questions

Amanda Crafford
Programs & Member Relations Officer, International Practice
+32 476.639.503 | [email protected]

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