Data continues to reshape how public affairs teams monitor developments, prioritize engagement, and demonstrate impact. As the volume and complexity of available information increases, the ability to extract relevant insights and translate them into strategic decisions has become a key capability for organizations operating in the EU policy environment. 

This session explores how public affairs professionals can use advanced analytics to better track policy developments, understand stakeholder dynamics, and strengthen evidence-based advocacy. It also looks at how data can support internal decision-making and help communicate the value of public affairs functions more effectively.