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Online Workshop: Writing & Storytelling for Advocacy

Online Workshop

Writing & Storytelling for Advocacy

12 February 2026
14:00 to 16:00 CET
(Brussels)

AI tools are now part of everyday public affairs work, but effective advocacy is still grounded on human judgment, strategic clarity and credible storytelling. This program helps public affairs professionals strengthen their messaging and narrative skills in an AI-enabled environment. Participants will explore how to incorporate storytelling techniques in their advocacy work and learn how to use AI as a support to craft clear, persuasive messages, and maintain trust with their audiences and interlocutors.  

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In this program, you’ll gain insight into…

  • How to leverage AI to create compelling and meaningful stories, while remaining authentic and true to your voice
  • Storytelling techniques that strengthen advocacy messages, balancing emotion, data and credibility.
  • How to combine AI tools with human expertise to improve speed and quality without losing strategic intent or credibility.
  • Practical tips for adapting written messages and stories across audiences, channels and platforms
  • How to identify, collect and use data and real-world case studies to create stories that support your policy goals

Speakers

Mark Fisher
Director of Advocacy Engagement
MDA (Muscular Dystrophy Association)
Giulia Forgnone
Director of Public Affairs and Communications
European Aluminium
João Sousa
Managing Director, International Practice
Public Affairs Council

Register

PAC Members: €165 (+ VAT if applicable)
Others: €275 (+ VAT if applicable)
Membership Plus: Free

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EU Workshop: Writing and Storytelling for Advocacy

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Questions

Amanda Crafford
Programs & Member Relations Officer, International Practice
+32 476.639.503 | [email protected]