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European Digital Advocacy Summit 2025 #EUDAS25

European Digital Advocacy Summit 2025 | 3 – 4 December 2025

At a time when technological developments are becoming increasingly critical for public affairs success, the European Digital Advocacy Summit 2025 (EUDAS25) is the essential gathering for professionals who want to stay ahead of the curve. Each year we bring together public affairs leaders, strategists, communication experts, and policy practitioners – representing leading European companies, trade associations, and multinational organisations – to examine how emerging tools, platforms, and mindsets are transforming how advocacy is done.

EUDAS25 will offer two half-days of interactive panel discussions, case studies, and skills-based workshops. Attendees will be able to exchange new ideas, sharpen their practice, and leave with a toolkit they can put to work immediately. Whether it’s breaking through the noise with digital storytelling, adapting to AI-powered policy monitoring, managing ethical challenges, or integrating new media and analytics into strategy – this conference is for those who want to harness new technologies and ideas to bring their advocacy impact to a new level.

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Join us to gain insights, build your network, and engage in meaningful debate on topics such as:

  • Turning Artificial Intelligence into business advantage: Which AI strategies, tactics and tools are helping companies and associations gain a competitive edge
  • Skills & cultural transformation: Which new capabilities (data literacy, digital storytelling, experimentation) matter most in the years ahead
  • Measurement & impact: How to use analytics, sentiment tracking, dashboards and network mapping to prove value and drive decisions
  • Emerging engagement channels & strategies: Campaigning case studies from fellow public affairs leaders to inspire you with new ideas and impactful tools
  • Authentic storytelling & trust: How businesses and associations can craft narratives that resonate, build credibility and connect with stakeholders
  • And more

DAY 1

(Renaissance Hotel)

08:30 – 09:00

Registration & Coffee / Welcome Networking

09:00 – 09:30

Keynote: The Future of Public Affairs in the Age of AI

We will hear a global public affairs leader’s perspective on how AI and tech acceleration are reshaping the public affairs landscape today, what that means for businesses, and key takeaways for the present and future of our profession.

9:30 – 9:45

 Networking Break

9:45 – 10:30

Panel 1: Turning AI into Public Affairs Advantage

This strategic panel discussion will explore how public affairs teams are adopting AI, how they’re leveraging technology as a competitive advantage, and how they can navigate challenges and seize opportunities looking ahead.

10:30 – 10:45

 Networking Break

10:45 – 11:30

Panel 2: Managing Complexity in a New Digital Era

This session will discuss how teams can prepare for and manage new types of challenges triggered by, among others, misinformation, AI-generated deepfakes, and real-time media and social media cycles, in an increasingly digital and complex public affairs environment.

11:30 – 11:45

 Networking Break

11:45 – 12:30

Panel 3: Emerging Campaign Trends – Sharing Ideas, Tools and Platforms for Impact

Panelists will share insights on innovative advocacy campaigns, approaches to measuring value and impact, the evolving landscape of political communication in a world of expanding AI capabilities, and how teams of all sizes are using new tools and platforms to engage effectively.

12:30 – 13:15

Wrap Up & Adjourn for networking lunch

DAY 2

(Ambiorix Center)

08:30 – 09:00

Registration & Coffee / Welcome Networking

09:00 – 10:00

Workshop session: AI Tools in Practice for Public Affairs

This workshop session will focus on exploring use cases for addressing a variety of everyday challenges, from stakeholder mapping and scenario simulation to strategic planning and content creation. Speakers will also benchmark the use of AI among European public affairs professionals and discuss ways to integrate these tools ethically and effectively into real-world public affairs workflows.

10:00 – 10:15

 Networking Break

10:15 – 11:15

Use Case Snapshots: Roundtable “AI for Public Affairs in Practice”

In this interactive roundtable, participants will share short, real-world examples of how their teams are using AI in public affairs. The session will encourage open discussion, peer feedback, and the exchange of lessons learned on scaling and improving AI use.

11:15 – 11:30

 Networking Break

10:15 – 11:15

Bringing It All Together: Strategy, Story & Metrics in a Tech-Infused World

This final session will connect strategy, storytelling, and metrics to help public affairs and communication executives understand how they can integrate their digital toolkit to develop integrated advocacy campaigns that deliver measurable results.

12:30 – 12:40

Wrap Up & Adjourn for networking lunch.

European Digital Advocacy Summit — 2024 Speakers

Our 2025 speakers will be announced shortly.

Ali Rojo Santos
Senior Manager, EU Alliance Development
Amgen

Caroline Moulins
Head of Communications & Events
EORTC

Craig Winneker
Director of Communications
ePure

David Timis
Global Communications & Public Affairs Manager
Generation
João Sousa
Managing Director, European Office
Public Affairs Council
Julie Kjestrup
Head of Policy and Thought Leadership
VELUX
Katarzyna Kowalewska
Independent Consultant
Social Media Expert and Community Builder
Laura Vingan
Senior Manager, Global Communications
BSA | The Software Alliance
Malgorzata Miazek
Director of Communications
Cosmetics Europe
Mette Lykke Nielsen
CEO
Lykke Advice
Thomas Richter
Vice President, Head of Global Government & Public Affairs
Solvay SA
Thibaut L’Ortye
Senior Director of Public Affairs
American Chamber of Commerce to the European Union (AmCham EU)
Vanessa Terrier
Account Director | Creative coordinator
SEC Newgate EU

Day 1 – Renaissance Brussels Hotel

Day 2 – Ambiorix Center

Thank You to Our Premium Sponsor!

Register

Early bird (until November 1st)

  • Member Day One (Dec. 3): Free
  • Member Day One & Two (Dec. 4): EUR 125
  • Non-member Day One (Dec. 3): EUR 145
  • Non-member Day One & Two (Dec. 4): EUR 195

Standard rates (after November 1st)

  • Member Day One (Dec. 4): EUR 135
  • Member Day One and Two: EUR 195
  • Non-member Day One (Dec. 3): EUR 175
  • Non-member Day One & Two (Dec. 4): EUR 245
  • Membership Plus Day One and Two: Free

Rates don’t include VAT

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European Digital Advocacy Summit 2025 - #EUDAS25

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Questions

Amanda Crafford
Program Assistant, European Office
+32 476.639.503 | [email protected]