Roundtable – Public Affairs Strategic Planning for 2018

European Office
08 Oct, 2017

Roundtable – Public Affairs Strategic Planning for 2018

European Office

Senior-level roundtable
29 November 2017
12:45–14:15 CET
EU District, Brussels

Business is planning for the next year in the last quarter of each year, and public affairs teams are no exception. In this roundtable, we’re going to discuss how to identify the priorities, KPIs, and action items for your government affairs and stakeholder work in 2018.

Featured Topic & Speakers

Businesses plan for the upcoming year in the last quarter of each year, and public affairs teams are no exception. In this roundtable, we will discuss how to identify the priorities, KPIs, and action items for your government affairs and stakeholder work in 2018.

The roundtable will cover:

  • Prioritizing issues for your company or sector
  • Ensuring that public affairs is an important contributor to business success
  • Setting achievable goals that you can measure, and be measured upon
craig-burchell

Craig J. Burchell
Lawyer in International Trade, Public Policy and Government Relations

Craig has over 25 years of experience in EU law, public policy, government relations and trade law built up over 18-years at Philips Electronics, where he served as Vice President EU & International Affairs, Global Head of Trade and Market Access, and Sherpa to Philips’ CEO Frans van Houten at ERT. He also served as VP of EU Government Affairs at Xerox & Samsung. He has chaired many working groups and led the Digital Europe business delegations to three WTO Ministerial meetings.

Craig has experience with EU, US, and Asian multinationals, and incorporates insights from each into his public affairs planning.

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European Office

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