Strategies for Measuring Public Affairs Performance
Roundtable
Brussels
30 January, 2018
12:45−14:15 CET
Brussels
12:45−14:15 CET
One of the challenges public affairs managers face is to quantify the impact of their work and measure the ROI of the public affairs function. At this roundtable we will share international best practices that are applicable to the European public affairs arena.
Featured Topic & Speakers
- Identifying KPIs for public and government affairs
- Choosing metrics that show impact — not just activity
- Making the business case for a strong public affairs function
- Communicating public affairs performance
Doug Pinkham
President
Public Affairs Council
Washington D.C.
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- Non-Members: $225
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Contact Us
europe@pac.org | +32 476 63 95 03