November 1, 2017
10 a.m. − 12:15 p.m. EDT
Washington, DC or Virtual
Influential advocates help you validate policy arguments and build relationships for your organization. Cultivating powerful allies and building a strong community of leaders can increase your odds of winning your next public policy battle. Join us to hear from associations and corporations who have successfully used grasstops advocates and key influencers to support their advocacy efforts both in-person and online.
Featured Topic & Speakers
It’s not always what you know, but who you know.
During this workshop, we’ll explore strategies to help you:
- Identify influential leaders within your community, as well as members or employees who may be the most influential
- Train your grasstops to be effective at communicating with policymakers and the media
- Use social media listening and other online tools to identify unique individuals who can be an online voice for your advocacy campaign
- Build alliances that further your organization’s policy and advocacy goals
- Recognize and motivate your grasstops advocates
Jessica Balfour
Director of Marketing, Digital and Social Content
Exelon Corporation
David Lusk
Founder & CEO
Key Advocacy
Graves Spindler
Senior Director
Bully Pulpit Interactive
Sarah Yi
Director, External Affairs
CTIA – The Wireless Association
This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Agenda
10:00 a.m. Building and Managing a Successful Grasstops Advocacy Program
In Washington, D.C and in state capitals across the country, a single advocate can help persuade a policymaker. Whether your advocate is a corporate CEO or a community leader, grasstops advocacy can push your organization across the finish line. In this session, we’ll discuss:
- How to identify and track the most influential community or organizational leaders, employees, members or stakeholders for your campaign
- Building a training program that prepares your top advocates for both media and high-level engagement with policymakers
- How to strategically deploy and motivate your most important advocates
- When and how to engage corporate or association CEOs in policy and political advocacy
Jessica Balfour
Director of Marketing, Digital and Social Content
Exelon Corporation
Graves Spindler
Senior Director
Bully Pulpit Interactive
11:00 a.m. Break
11:15 a.m. Leveraging Key Influencers and Alliances
Advocacy and public affairs resources are limited, that’s why it’s important to identify influencers who could be think tank researchers, reporters, bloggers, activists or other policymakers. Building a network of influencers or engaging in unlikely alliances can help your organization stand out in a crowded field. In this session, topics will include:
- How to use social media listening or other online tools to identify, track and engage unique individuals who can be your voice for your advocacy campaign
- When to activate influencers and how to keep your outside advocates on message
- Building alliances with outside groups or individuals
- Measuring the ROI for grassroots and engagement campaigns
David Lusk
Founder & CEO
Key Advocacy
Sarah Yi
Director, External Affairs
CTIA – The Wireless Association
12:15 p.m. Adjourn
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg”]Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg”]- Members: $289
- Non-Members: $399
Download print and fax registration form here
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]