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Hands-On Workshop: Digital Advocacy Content Creation

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February 13, 2019
9 a.m.−12:15 pm ET
Washington, DC or Virtual

Don’t settle for the same old infographic; craft award-winning content.  Good creative content can spur action, move policymakers and enhance all of your advocacy programs. Attendees will explore free and paid design tools to make visual content like Twitter cards and infographics.

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Featured Topic & Speakers

All of your organization’s online proprieties require compelling visual content to create memories and have impact. Whether you want to create a Twitter card, digital ad or an advocacy video, this workshop will empower you with the knowledge and tools to create persuasive advocacy content.

Our creative design and digital communications professionals will address:

  • Types of content to create in-house and which to outsource (and effective ways to communicate with outside design firms to ensure that you meet your goals, stay on time and hit your budget)
  • Harnessing principles of visual design, like scale and contrast, for your advocacy cause
  • Developing low-cost videos that looks good for your organization
  • Free or paid tools that can help you develop graphic content for social media

** All attendees must have access to a laptop for this workshop. **

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This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.

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9:00 a.m. Principles of Design and Building Quick Graphics

Compelling visuals make your advocacy and public affairs efforts stand out. Every advocacy professional should know how to create a quick graphic for their campaign or social media account. Attendees will:

  • Learn how to harness the principles of visual design like scale and contrast
  • Explore free and paid design tools to make basic visual content like Twitter cards and infographics
  • Walk out the door with a piece of unique creative that was crafted by attendees in the workshop
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Johanna Ostrich
Creative Director
The Beekeeper Group

 10:15 a.m. Networking Break

10:30 a.m. Video Development on a Shoe-String Budget  

Because of its high engagement rates, video continues to dominate social media and online content. But for many organizations, creating compelling videos for advocacy or public policy can be a struggle. Our video expert will provide tactical lessons on:

  • Crafting a story that really fits an audiovisual format
  • Tactics and tips for using your iPhone or camera to create high-quality videos
  • Strategies for maximizing your video development budget and measuring your video’s effectiveness
  • Techniques for creating evergreen video content that can be repurposed, redistributed and leveraged across multiple platforms
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Caitlin Donahue
Senior Vice President and Head of Digital
Curley Company

11:45 a.m. Managing and Communicating Effectively with Creative Consultants

Great creative cannot all be done in-house and often requires collaborating without outside partners.  Our presenter will address how you can communicate your vision, establish project guidelines, provide constructive feedback and build a long lasting relationship with your outside partners and consultants.

*This is partially a hands-on workshop, in-person attendees must bring their own laptops.

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Megan Kimmitt
Creative Director, Advocacy
America’s Health Insurance Plans

12:15 p.m. Adjourn

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Event Location

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Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950

*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]

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Register Online

  • Members: $369
  • Non-Members: $499

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.[/vc_toggle]