Featured Topic & Speakers
A recent survey from the Congressional Management Foundation found that “direct constituent interactions have more influence on lawmakers’ decisions than other advocacy strategies”. Are your advocates properly trained? Whether you’re running a training session at your organization’s fly-in or building an advanced training program, this workshop will help you become well-versed in grassroots advocacy training.
This workshop will cover:
- Tactics for developing a training program for your advocates
- Strategies to prepare your advocates for important meetings and testimonials
- Best practices for telling an advocacy story that connects with your key stakeholders
David Lusk
Founder
Key Advocacy
Kristen Prather
Director State Grassroots Program
Credit Union National Association, Inc.
Nick Desarno
Senior Manager, Digital & Communications Practice
Public Affairs Council
This program is eligible for 2 grassroots credits toward the Certificate in PAC & Grassroots Management.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Agenda
1:30 p.m. Building a Year-Round Advocacy Training Program
Advocates and constituents are often your organization’s strongest advocates. Whether you’re trying to train a handful of grasstops advocates or thousands of grassroots activists, this session will help you develop a successful training program. Our advocacy experts will address these key topics:
- Best practices for developing a year round training program that engages both your seasoned members or employees and your beginner advocates
- Tools, software and online portals that can help train and prepare your supporters
- Tactics and tips for improving the content and delivery of the trainer
Nick Desarno
Senior Manager, Digital & Communications Practice
Public Affairs Council
2:30 p.m. Networking Break
2:45 p.m. Advanced Storytelling Training
Hundreds of organizations bring advocates to Washington, D.C. and state capitals across the country. Advocacy groups spend significant time training advocates on policy issues but rarely can the advocates deliver compelling stories to their lawmakers and policy staff. Join us and learn how successfully:
- Train advocates how to develop, craft, and deliver a compelling advocacy story
- Tips for training and role-play exercises to ensure advocates are properly trained on storytelling for advocacy purposes
- Tactics for building the confidence of new and beginner advocates
David Lusk
Founder
Key Advocacy
Kristen Prather
Director State Grassroots Program
Credit Union National Association, Inc.
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1507506690693{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1518209670796{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]