Training seminar
16 November 2023
9:30 - 12:30 CET (Brussels)
hybrid / in-person
9:30 - 12:30 CET (Brussels)
hybrid / in-person
In this training seminar focusing on core public affairs skills, we will discuss “Measuring and Communicating Internally the Impact, Value and ROI of Public Affairs”. We will look at how to measure, visualize and communicate public affairs impact, value and ROI to ensure your work is (more) effectively understood and valued by your organization.
Featured Topic & Speaker
Join this program to discuss with experts and your peers:
- What are the different types of impact a public affairs function/role can have, and how can you assess and measure them?
- What reporting / dashboards tactics and approaches should you use, and what are the objectives / KPIs that bring the measured value to life in ways your organization will understand and appreciate?
- What is some of the best practice in communicating value and ROI in an organization and to your senior leadership?
This session can be taken as part of our four-parts training series on “Core Public Affairs Skills” or as a self-contained module for professionals who are interested in this topic.
Alan Hardacre
Founder of AdvocacyStrategy.com
Professor and Author
Dr Alan Hardacre is a well-recognized expert in the field of Public Affairs with a long history of teaching, and writing about, Public Affairs. He is the founder of the Public Affairs Clinic and a co-founder of AdvocacyStrategy.com. These two businesses are dedicated to helping clients structure and organise their Public Affairs work to maximise their chances of advocacy success. Alan has provided this service for CropLife Europe; FiscalNote, Kindred Group and the International Trade Center amongst others.
Event Location
Ambiorix Center
Square Ambiorix 7,
B-1000, Brussels,
Belgium
Register
Prices:
PAC Members: EUR 295 (+ VAT if applicable)
Others: EUR 495 (+ VAT if applicable)
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Would you like to register more than one member of your team?
Interested in our special rates for the four core-skills training seminars and/or for full access to European workshops and training seminars?
Contact as [email protected] to know more.
A certificate of training is available to participants, upon request.