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Virtual Workshop
25 February 2021
2 pm CET (Brussels), duration 2 hrs.
8 am EDT (Washington, D.C.)
2 pm CET (Brussels), duration 2 hrs.
8 am EDT (Washington, D.C.)
The success of your public affairs campaign depends on a carefully planned and designed public affairs strategy. Join this interactive virtual workshop to brush up on your public affairs management skills and gain new insights and best practices.
Featured Topic & Speaker
Strategic public affairs requires a methodical approach to your public affairs objectives, stakeholder mapping and understanding which issues require the most attention or resources.
During this interactive workshop based on a case study, we will cover:
- Different meanings of ‘public affairs’ across markets and jurisdictions
- How to draft a public affairs strategy
- Goal setting for public affairs: what can you reasonably expect to achieve
- SWOT analysis for public affairs and your asset inventory
- Mapping the political process and creating a timeline
- How to effectively map stakeholders at the national, regional, and international levels
- The planning process and prioritization
- Classification of stakeholders
- Simulation exercise in groups
- Best practices in issue management
- Prioritizing issues: your corporate agenda, competing priorities — methods to apply
- Scoring systems and other methods to decide what to act on
- Simulation exercise in groups
- Measuring the value and ROI of public affairs
- What success means in measurement (KPI) terms
- Input metrics, output metrics, impact metrics
- Public affairs as a business and revenue generator function
- Case studies and examples from various sectors and industries
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András Baneth
Managing Director,
European Office
Public Affairs Council
Register
Registration closed.