May 12, 2020
10 a.m.−12:15 p.m. ET
Virtual
Are you tired of issue fatigue and low engagement? Join us to learn how to build a sophisticated association or corporate grassroots program that goes beyond just fly-ins and action alerts.
Featured Topic & Speakers
Hear from expert grassroots organizers who have tried, failed and ultimately succeeded at harnessing the power of grassroots. Attendees will be given a read-ahead assignment and be required to put together a strategic grassroots action plan.
Our grassroots advocacy instructors will cover:
- How to develop a strategic grassroots plan, including specifics for corporations and associations
- What new technologies or platforms can be successfully leveraged to increase engagement
- How to optimize every facet of your grassroots operation to boost engagement and see legislative or regulatory wins
- What strategies from marketing and large-scale nonprofits can be harnessed for more traditional organizations
Wade Balkonis
Grassroots Advocacy Manager
Association of Equipment Manufacturers
Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council
Reshma Mehta
Director, Grassroots Advocacy
AARP
Becca Steele
Digital Advocacy Strategist and Associate Director
Toyota North America
This program is eligible for 2 grassroots elective credits toward the Certificate in PAC & Grassroots Management. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Agenda
10:00 a.m. Developing an Advanced Advocacy Plan
Creating a community of engaged supporters who will effectively advocate on your behalf can be extremely difficult especially when your advocates are faced with issue fatigue, digital overload, and hyper partisan politics. This session will feature an interactive strategic planning exercise as well as an advocacy expert who will address how to:
- Craft a advocacy strategic plan and budget that will help you meet your goals
- Asses your current program to identify areas for improvement and where to deploy advanced tactics
- Develop a sophisticated training program that greatly improves advocate success
Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council
11:00 a.m. Networking Break
11:15 a.m. Case Study: Learning from Advanced Advocacy Programs
Join us for a presentation led by two advocacy professionals who currently run sophisticated advocacy programs for their organization. See how small teams or single person operations can still produce results and build effective advocacy programs. In this session, our presenters will delve into new tactics, strategies and ideas that will propel your advocacy program into new heights.
Wade Balkonis
Grassroots Advocacy Manager
Association of Equipment Manufacturers
Becca Steele
Digital Advocacy Strategist and Associate Director
Toyota North America
Reshma Mehta
Director, Grassroots Advocacy
AARP
12:15 p.m Adjourn
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1585592629861{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1589917123603{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]Purchase a Copy of the Recording
- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]