Digital persuasion has become a must-have skill for public affairs professionals. Email writing, thought leadership and online engagement are all integral if you want to shape public policy

Topics covered include:

• What do MEPs and EU civil servants expect from you
• 7 questions to answer before you schedule a meeting
• Formats and concepts: video conference, webinar, webcast and more
• Slides: do’s and don’t-s (layout, animation, use of video)
• Preparing and delivering your pitch – virtually and in-person
• When things go wrong: planning for the unexpected and emergency toolkit
• Recording and reusing/re-purposing the content