May 29, 2019
2:00 p.m.−4:15 p.m. ET
Washington, DC or Virtual
Bottom-line business value: That’s what interests your leadership most. Learn to demonstrate the value of public affairs work in the language and metrics of business – and get the support and recognition your functions need and deserve.
Featured Topic & Speakers
The number of legislative meetings you had is important. The outcomes of those meetings – such as policy movement or protecting the bottom line – is what really matters. Acquire and sharpen the tools to explain public affairs impact in business terms:
- Describe your public affairs portfolio in words and numbers
- Estimate the probability of success of public affairs initiatives
- Calculate the Return on Investment (ROI) of your public affairs work
- Explain your work and its impact to internal stakeholders in terms they understand
Greg Brown
SVP of Government Affairs
National Apartment Association
Theresa Flores
Senior Manager, Public Affairs
Mary Kay Corporation
Marc Scarduffa
Former Public Affairs Council Chair
Leading Governmental Relations Expert
This program is eligible for 2 Core credits toward the Certificate in Public Affairs Management.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Agenda
2:00 p.m. Welcome & Introductions
2:15 p.m. Proving the Value of Government Relations to Leadership & Internal Stakeholders
Our experts will cover:
- How to assign ROI and dollar values to legislation, regulations, and policymaker relationship building
- How to predict potential cost of policy trends
- How to show the value of groups and trade associations
- How to turn leadership and other departments into invested partners
Theresa Flores
Senior Manager, Public Affairs
Mary Kay Corporation
Marc Scarduffa
Former Public Affairs Council Chair
Leading Governmental Relations Expert
3:30 p.m. Break
3:45 p.m. Showing the Value of Government Relations to Members
Our expert will cover:
- How to use your governmental relations and advocacy work to retain, attract, and engage members
- How to show the business units in your organization that governmental relations is an important membership benefit
Greg Brown
SVP of Government Affairs
National Apartment Association
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1507506690693{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1553540917996{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]