November 29-30, 2022
1:30 p.m. – 4:30 p.m. ET
Virtual
We’re laying the groundwork of public affairs, from both a high-level perspective and the viewpoint of companies and associations. Join us for a crash course on the core roles and responsibilities of public affairs teams, allowing you to better understand and serve internal and external audiences, clients and partners.
Featured Topic & Speakers
In this workshop, you’ll gain insight into:
- A basic understanding of public affairs, including government relations, lobbying, PACs and advocacy activities
- Learn best practices and insights into what skills are well-suited for success when working in-house and at a public affairs consultancy
- Hear from public affairs practitioners about what they look for when hiring and partnering with consultants, including how they measure success
Tiffany Atwell
Senior VP, Global Government Relations
Ecolab
Chrissy Buteas
VP Government Affairs
Altice USA
Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council
Tori Ellington
Manager, PAC and Grassroots
Public Affairs Council
Erica Harris
Manager, Social Impact Practice
Public Affairs Council
Amy D. Meli
Senior Director
Public Affairs Council
Anna Platt
Senior Manager, Government Relations
Public Affairs Council
This program is eligible for 3 Specialization credits toward the Certificate in Government Relations and Lobbying and 3 Core credits toward the Certificate in Public Affairs Management.
Agenda
Tuesday, November 29
1:30 p.m. Introduction to Public Affairs
In this opening session we’ll provide an overview of corporate public affairs, its importance and its evolving role in business.
You’ll gain a better understanding of:
- Why public affairs matters and its role
- Measuring the value of public affairs
- An overview of the major challenges facing the business community today, such as expectations for engagement in social issues, public affairs in times of polarization and more
Amy D. Meli
Senior Director
Public Affairs Council
2:20 p.m. Government Relations and Lobbying
During this session we’ll explore government relations and lobbying in more detail. Hear how organizations engage in government relations on the federal and state levels as well as the role they play in the policymaking process.
Anna Platt
Senior Manager, Government Relations
Public Affairs Council
3:20 p.m. Break
3:30 p.m. Corporate Political Involvement: Introduction to PACs
Our speakers will provide an overview of how corporations and associations engage in political involvement through political action committees (PACs). We’ll discuss how PACs are structured, the basics of campaign finance as it applies to business PACs and an introduction to how PACs fit within an organization’s broader advocacy efforts.
Tori Ellington
Manager, PAC and Grassroots
Public Affairs Council
4:30 p.m. Adjourn
Wednesday, November 30
1:30 p.m. Grassroots and Digital Advocacy
Digital communications are increasingly integral to energizing grassroots and policy campaigns. This session will focus on how the business community uses digital and grassroots advocacy methods to engage in public policy and build support among key stakeholders.
Nick DeSarno
Director of Digital and Policy Communications
Public Affairs Council
2:20 p.m. Sustainability and Social Impact through Public Affairs
What does it mean to champion sustainability efforts and social impact through public affairs? How do you identify inequities within policy initiatives and engage diverse groups of policymakers? Ensure your advocacy efforts are grounded in fairness and represent the needs of everyone your programs serve.
Erica Harris
Manager, Social Impact Practice
Public Affairs Council
3:20 p.m. Break
3:30 p.m. Corporate and Association Public Affairs
We’ll close the day by hearing directly from corporate and association public affairs professionals on how their organization structures and approaches public affairs and advocacy. They’ll share what they look for when hiring and partnering with consultants and firms, including how they measure success.
Tiffany Atwell
Senior VP, Global Government Relations
Ecolab
Chrissy Buteas
VP Government Affairs
Altice USA
4:30 p.m. Adjourn
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1669140276042{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Membership Plus: Free
- Members: $595
- Non-Members: $799
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]