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Impact – March 2024


March 2024

Companies that make civic engagement a priority make it easier for employees to vote on Election Day, and they often lead the charge to address poll worker shortages. Read on for important work being done ahead of the elections and how to improve your own GOTV efforts.

Creative campaigns from the PACs of Walmart and the American Land Title Association were recognized for successfully reaching eligible members across different markets, regions and divisions and finding innovative ways to lean into fun.


Quorum is where innovation meets influence. With Quorum, you can map, track, change, and report — all in one place.

At the National PAC Conference, Nathan Gonzales addressed attendees’ inquiries regarding Donald Trump’s legal issues and key Senate and gubernatorial races. Watch his responses, along with a special appearance by Council President Doug Pinkham, where the video takes an unexpected turn.

NFIB’s senior national political director talks about the value of staying with an organization for the long haul and helping build crucial political programming from scratch. Plus, Sussin dives into the importance of setting criteria both for PAC contributions and when determining social issues engagement.


The program aims to build a strong executive pipeline that is representative of the future of the profession. Fellows get public affairs knowledge and mentorship directly from current leaders, paving the way for more diverse leadership and perspectives in the profession.

Every month, almost 7,000 Americans Google how to write an effective ChatGPT prompt, a skill which by some accounts will one day be one of the most valuable to any organization. Read expert tips for writing great prompts.

Your peers have made moves to OpenAI, PepsiCo, Southwest Airlines and the National Restaurant Association, to name a few. Keep up with the latest job changes in your public affairs network.

EDITOR: Alan Pell Crawford
ART DIRECTOR: Conrad Tolosa
ASSOCIATE EDITORS: Madalyn Flood, Helen Taylor
ASSISTANT EDITOR: Karla Chiang-Solis

Published March 2024
Contact us at [email protected]

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