Best of Impact 2017
[vc_single_image image=”58707″ img_size=”1500 x 900″]January 2018
Our first year of digital Impact was a busy one.
We dissected studies on politics and business; reported on trends and case studies about corporate responsibility, crisis communications, political risk and more; analyzed the main disruptors making all of our jobs challenging, and profiled public affairs leaders who have learned to thrive in a noisy and unsettled environment.
Here are the most viewed stories of 2017. Check out other popular stories in the Impact archives.
Top Disruptors Impacting Public Affairs Part 1 March Issue
The story:
Our “disruptors” series was very popular with Impact readers. Part one looked at how emerging professionals are changing the game for all of us, and what to do about our sinking trust in major institutions.
Why it matters:
Despite the surplus of analysis of millennials, public affairs teams still struggle to reach and engage this group. What is breaking through are visual and authentic stories. Meanwhile, public trust is declining in major institutions such as government, media, business and nongovernmental organizations. The takeaway is that people believe their peers first and authenticity counts most.
Top Disruptors Impacting Public Affairs Part 2 April Issue
The story:
In the second part of our series, we analyzed political unpredictability, noise and corporate engagement on social issues.
Why it matters:
First, in the face of surprising elections and trending populism, the role of public affairs has never been more important to policymakers and the public. Second, while our 24/7 news cycle can seem impossible to break through at times, it actually presents an opportunity for targeted grassroots campaigns to make a difference. Third, our 2016 social issues survey of senior executives found that most corporations feel pressure from employees to engage on social issues.
What to Do When Trump Tweets June Issue
The story:
Forty-five million Twitter followers will get your organization noticed — for better or worse — if the president tweets about you. Knowing how (and if) to respond can keep you from getting “trumped.”
Why it matters:
We interviewed three communications pros to get their advice on rapid-response communication. From setting the record straight to protecting the brand to not responding at all, determining the smart choice is crucial. And what might seem like a potential crisis, may in fact be an opportunity to build positive brand awareness.
Capitol Hill Staff Shortage July/August Issue
The story:
Congressional staff size and federal employment are in decline — and it’s no accident.
Why it matters:
This story went viral on our social media pages, and with good reason. Congressional staff don’t always have the specialized knowledge they need to educate policymakers on a wide range of issues, so they’re looking elsewhere for expertise — often to public affairs professionals.
Want More Information on This Topic?
Contact Drew Doggett, senior associate, marketing and communications, Public Affairs Council
Additional Resources
Check out more stories from 2017 in the Impact archives
