
Haters Gonna Hate
The age-old rivalry between the New York Yankees and Boston Red Sox might be unusually intense, but it can teach us all a valuable lesson.
It all goes back to 1920, when a cash-strapped Red Sox owner sold Babe Ruth’s contract to the Yankees, resulting (it’s alleged) in decades of Beantown baseball futility. (The so-called “Curse of the Bambino” was broken only in 2004, when the Red Sox beat the Yankees in the ALCS and went on to win the World Series.)
The bitterness — even hatred — lingers, on both sides. Harvard researchers have determined just how deep it is, and the results of their study might shed light on how all of us view our rivalries. The bottom line is this: New York fans derive more gratification from bad things that happen to the Red Sox than from good things that happen to their own beloved Yankees. And vice versa. Boston fans get more of a kick from Yankee’s humiliations than from Red Sox triumphs.
By rigging up a system in which survey participants placed a monetary value on the different experiences, the researchers also learned this: When the Red Sox trail the Yankees — as in 2012 — Boston fans derived more enjoyment seeing the Yankees lose, but the pattern was reversed when the Red Sox lead the Yankees, as was the case the following season — and is the case this year.
Might these models apply to rivalries between, say, Republicans and Democrats?
Surely not. We’re much too grown up for that.
Want More Information on This Topic?
Contact Nick DeSarno, manager of digital and communications practice, Public Affairs Council
Additional Resources
Is This a Crisis of Trust – Or Trustworthiness?
In a Challenging Year, Creativity Prevails
The winners of the 2022 Innovation Awards relied on heart and hard work to communicate new resources for people struggling with mental illness, to reach out to underserved communities with voter registration information, and to advocate for a travel sector ravaged by the pandemic.
If There’s an Oncoming Storm, Where’s the Rain?
Ever wonder why early House race ratings don’t always match the national narrative? Inside Elections’ Nathan Gonzales breaks down the nitty-gritty of foretelling district-level data.
Member Spotlight on – Dawn Christian
The GCI Health EVP and head of inclusion, equity and diversity discusses the rigor required to practice equity effectively, building competencies through employee resource groups, and how her family’s journey inspired her.