Associate, Digital Marketing & Communications

Department
Corporate Communications

Target Salary Range at Hire
$65,000 – $75,000

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Job Description
The Associate, Digital Marketing and Communications will be responsible for placement of the College’s paid social media marketing, as well as day-to-day postings across ACC channels, and monitoring, tracking, and reporting on campaign results. This position will also work with the College’s Social Media team to support organic social media coverage.

Responsibilities
Paid Social Campaign Execution
Implement the College’s paid social media marketing campaigns across platforms, ensuring accurate setup, deployment, and ongoing management.
Ensure all campaigns are correctly configured prior to launch, including creative assets, landing pages, campaign naming conventions, and tracking parameters (UTMs).
Conduct pre-launch quality assurance checks to ensure campaign integrity, accuracy, and alignment with intended objectives.
Maintain accuracy and consistency of live campaigns, including documenting any post-launch edits or optimizations that may impact reporting or performance interpretation.
Identify and resolve campaign setup errors or inconsistencies in real time or as they are identified.
Campaign Tracking and Operational Oversight
Maintain an internal system to track all active, paused, and completed paid media campaigns, including key details such as assets, targeting, dates, and tracking links, to ensure visibility, accuracy, and reporting consistency across the MarCom team.
Best Practices and Cross-Team Support
Serve as a partner to business line marketing managers, supporting alignment of paid media campaigns with marketing objectives, campaign plans, and execution needs.
Collaborate closely with Social Media and broader Marketing and Communications teams to establish and maintain paid media best practices, workflows, and standards.
Participate in planning discussions with business line marketing managers to ensure paid media setup and tracking are aligned with campaign goals and measurement requirements.
Provide guidance to business lines on paid media execution, campaign setup standards, and performance optimization based on channel expertise and platform knowledge.
Stay current on paid media and digital marketing best practices and proactively apply insights to improve campaign execution and reporting consistency.
Search Engine Marketing
Manage ACC’s search engine marketing placements, working closely with Marketing and Communications colleagues and the Web team (Google and Bing) to ensure effective campaign execution.
Reporting and Optimization
Track, analyze, and report on campaign performance across paid social and search channels.
Recommend and implement improvements based on campaign performance insights to optimize future campaigns.
Content Support
Support the Social Media team in developing and posting content for ACC channels as needed.
Other Duties
Other duties as assigned.

Qualifications
Bachelor’s degree in Communications, Marketing, or a related field.
3+ years of experience in digital or social media marketing.
2+ years of hands-on experience managing paid social and search engine marketing campaigns.
Experience with Google Ads and Bing Ads campaign management.
Experience with social media and digital performance reporting and analysis.
Working knowledge of Google Analytics (GA4), UTMs, and campaign tracking principles.
Proficiency with social media and marketing tools (e.g., Sprout, Canva, Google Analytics).
Strong attention to detail and commitment to data accuracy.
Strong written and verbal communication skills.
Ability to manage multiple priorities in a fast-paced environment.
Strong organizational and project management skills.
Proficiency in Microsoft Office Suite.

Desired Qualifications
Familiarity with healthcare and/or association environments.
Experience working with senior leadership or management within an organization.

About Us
At the American College of Cardiology, we bring our hearts to work.

We are a 500-person organization dedicated and committed to our mission to transform cardiovascular care and improve heart health for all for more than 75 years. When you join our team, you become part of a culture that envisions a world where science, innovation, and knowledge optimize cardiovascular care and outcomes.

Every day, we are committed to supporting our more than 60,000 members and their patients around the globe. In doing so, we ensure our staff have a positive environment of teamwork, collaboration, professionalism, and excellence.

To learn more about why ACC has been recognized as a great place to work, please visit: https://www.acc.org/jobs

What We Offer
ACC values all members of our College family, including ACC staff. As the foundation of the organization, ACC staff enjoy world-class benefits and a culture of work-life balance.

Our benefit offerings include:

Medical, dental, and vision insurance.
Basic life insurance.
Short-term and long-term disability coverage.
Supplemental insurance options.
Generous paid time off, including:
Pre-loaded vacation and sick leave.
12 holidays.
An organization-wide shutdown during the last week of the year.
Parental leave.
Two community service days.
Half-day summer Fridays.
Tuition assistance.
A highly competitive 10% retirement contribution after one year of service.
Additional benefit offerings.
For an overview of ACC’s full benefits, visit: https://ibyrjb.fa.ocs.oraclecloud.com/hcmUI/CandidateExperience/en/sites/ACCJobs/jobs

Please note that these offerings may change at any time.

ACC believes in fair and equitable pay. Multiple factors are taken into consideration when determining compensation for a selected candidate. These factors include, but are not limited to:

Scope and responsibilities of the role.
Relevant work experience.
Education and training.
Internal equity considerations.
Market conditions.
Business considerations.
Salary ranges vary based on the cost of labor in the local market where the job will be performed. ACC’s Recruitment Team can provide additional information regarding local salary ranges during initial discussions.

EEOC Statement
ACC is proud to be an equal opportunity and affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all candidates and employees.

All employment decisions are made on the basis of qualifications, merit, and business need. ACC is an Equal Opportunity Employer, including individuals with disabilities and protected veterans.

ACC is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans throughout the job application process.

If you need assistance or an accommodation due to a disability, please contact:

Katie Sarreal
HR Business Partner
Email: [email protected]
Phone: (202) 375-6351