Associate, Digital Marketing

08 Nov, 2021


Associate, Digital Marketing

Black Rock Group
New York, NY

DescriptionAbout this role

Within BlackRock’s US Wealth Advisory, Client Marketing defines the strategy to reach targeted financial advisors through multi-channel campaigns.  We share insights and portfolio guidance on how our products and solutions can serve their end clients.  Our aim is to engage advisors with digital content and drive conversations with our sales organization.

We are looking for a Digital Marketing Associate to join our team to help enhance our website and manage visitors along their digital journey.  This person will work cross functionally with product, digital, and publishing partners to build a user experience that drives engagement.

Key Responsibilities:

  • Collaborate with web partners to optimize the digital experience to enable visitors to self-service with product information and portfolio tools.
  • Identify target client populations and launch campaigns that take them step by step through the buying journey
  • Map buyer journeys for different client types using both quantitative and qualitative research
  • Project manage ongoing website enhancements, including content development, compliance review and publishing
  • Build, maintain and improve email campaigns, including triggered and nurture programs to deepen client engagement
  • Conduct web analysis and make recommendations on ways to optimize layouts and language to increase conversion rates
  • Create and maintain dashboards to monitor and track performance against KPIs
  • Participate in high-performance team culture that encourages autonomy, creativity, innovation, testing and learning, and quantifiable impact.


  • 2-4 years of experience in digital marketing
  • Ideal candidates are data-driven marketers with background in B2B or B2C campaign planning and execution.
  • Analytical skills to regularly test & learn, interpret insights & findings from campaign data and metrics
  • Ability to work collaboratively and partner on projects
  • Writing and editing abilities for web, banner, paid search and email copy
  • Interest or affinity with financial services
  • Experience working with marketing automation systems such as Oracle Eloqua, Marketo, MailChimp, web analytics systems such as Adobe Analytics, Content Square, or Google Analytics and workflow tools like Jira
  • Bachelor’s degree in Marketing or similar

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit | | Instagram: @blackrock | Twitter: @blackrock | LinkedIn:

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.

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Job posted: 2021-11-08