Associate Director of Marketing and Communications

### Principal Responsibilities

#### Marketing
– Assist with the creation and implementation of advertising, direct marketing, e-marketing, and promotional campaigns related to the theatre, museum, and education center.
– Oversee season media including expenses/revenue, timelines, strategy, and content.
– Thought leadership as it relates to branding, positioning, and best marketing practices.
– Develop internal calendars and work hand in hand with Director on season plans.
– Work closely with and manage the Design Director and Marketing Manager to create collateral, mailings, advertisements, event programs, and other marketing material to maximize reach and engagement; manages the production and scheduling to ensure timely distribution and the organization’s ability to test the effectiveness of each marketing activity.
– Provide guidance to and review work of Marketing Manager and Digital Content Manager in maintaining front-end web content, creating e-mail campaigns, and ensuring a coherent presence across all interactive media channels and to support growing revenue across these channels.
– Additional tasks as needed to support the marketing department including occasional events nights and weekends at the theater.

#### Website
– Serve as editor of the Ford’s Theatre blog.
– Create, edit, and manage content and editorial calendar under the direction of Director of Communications and Marketing.
– Work closely with the Digital Content Manager to make sure all web content is accurate and updated accordingly.

#### Communications
– Proofread all materials for external audiences (print publications, emails, and website copy) and oversee corresponding editorial calendars.
– Develop and maintain style guide for the institution.
– Write and compile content for the website related to performances, special events, daytime programming, and institutional background.
– Write other institutional communication pieces as needed.
– Serve as publications manager for play programs, managing content, deadlines, and circulation.
– Manage photography and videography needs for mainstage and public programming, education, and special events.
– Develop and maintain press list.
– Write press releases, media alerts, fact sheets, and all other press materials.
– Pitch and manage press attendance at special events, tours, and performances.
– Create media plans and pitch story ideas promoting Ford’s Theatre to local, national, and international media.
– Collate and analyze media coverage.
– Establish, develop, and maintain effective relationships with key media.
– Organize and arrange media interviews, preparing talking points, speeches, presentations, and other supporting material as needed.
– Organize and maintain organization’s archive of press clippings, institutional b-roll, and photographs.
– Conceptualize, organize, and supervise photo and video sessions for public relations, marketing, and archival purposes.

#### Other Duties
– Track department budget, submit invoices for payment, and log expenses.
– Serve as staff liaison to TheatreWashington.
– Other duties as assigned.

### Qualifications
The Associate Director of Marketing and Communications will have at least 5 years of communications/marketing experience, covering areas such as press relations, institutional communications, marketing, and branding. The position requires the ability to take information and synthesize relevant content to engage new and existing audiences across a range of topics and interests. The Associate Director must be able to build relationships and communicate an organization’s mission with clarity and enthusiasm. The position requires someone highly collaborative, who can work well across all departments in a productive and team-spirited way.

### Education
BA in journalism, public relations, communications, marketing, or other related field.

### Knowledge, Skills and Abilities
– Knowledge of D.C. press and experience with arts-related organization preferred.
– Experience managing multiple positions.
– Well-versed in Microsoft Office Suite.
– Excellent written and verbal skills.
– Strong interpersonal skills.
– Demonstrated ability to meet deadlines under pressure.
– Self-starter able to work independently.
– Knowledge of Tessitura, Wordfly, and/or similar operating systems a plus.
– Strategic and creative thinker.
– 5-7 years of experience in press, public relations, communications, marketing, or journalism.

### Salary
Approximately $70,000-$75,000 annually.

Ford’s offers a dynamic working environment steeped in culture and history along with a robust benefits package including highly subsidized health insurance, 401(k) contributions, and generous paid leave policies.

### To Apply
Email resume and cover letter to [email protected].

Ford’s Theatre Society values and is committed to maintaining a diverse, inclusive, and equitable workforce and working environment. Ford’s is proud to be an equal opportunity employer where all qualified applicants will receive consideration for employment without regard to race, ethnicity, religion, national origin, sex, gender identity or expression, family status, sexual orientation, disability, age, neurodiversity, veteran status, or any other characteristic protected by law.