Broadcast Media Publicist

### Broadcast Media Publicist Job Description

#### Position Overview
Leverage with Media PR is a boutique PR agency specializing in supporting celebrity, CEO, and entrepreneurial non-fiction authors in their quest for media exposure and to assist with their book launches.

Currently, we are seeking to hire a skilled SENIOR Broadcast Media Publicist to join our team. This position will be a W-2 employee and will start as soon as possible. Ideal candidates for this position should have a strong background in communications or public relations, coupled with a genuine passion for the Broadcast TV and Author industries.

Candidates must have impeccable writing skills, be a team player, great interpersonal communication, and a drive to succeed. You will assist account teams in the daily servicing of clients with ongoing publicity duties — writing, editing, research, administrative tasks, and pitching. Contacts within the NYC media world are an essential part of growth in this role, so out-of-office networking is required.

This position will be the perfect fit for an experienced, detail-oriented, and research-savvy self-starter with a knack for identifying what will appeal to media makers.

**Pay**: $85,000/year + $750 per month healthcare stipend and 3 weeks paid vacation.
**Location**: Remote – NYC location preferred

#### Role and Responsibilities
Our Broadcast Media Publicist will primarily be responsible for:

– **Client Support**: Supporting a client load of 5-7 clients, which roughly translates to sourcing new shows to pitch, sending out carefully crafted pitches every week for each client, following up with previous pitches, and providing strategic weekly and monthly insights.
– **Industry Knowledge**: Developing a deep understanding of your clients and their book.
– **PR Relationship Building**: Creating and maintaining relationships with media makers and their teams.
– **Collaborating With The Team**: Working closely with our 5 other team members to identify pitch angles that will appeal to media professionals in a variety of niches.
– **Pitching**: Handling the creation of all pitches and follow-ups.
– **Brand Strategy**: Brainstorming creative brand synergies for clients.
– **KPI Analytics and Reporting**: Drafting monthly reports and handling client correspondence.

#### Skills & Abilities
You are a strong fit for this position if the statements below are true for you:

– You have a Bachelor’s Degree in Public Relations, Journalism, or a related field.
– You have at least 10 years of experience working in public relations.
– Have a strong knowledge of the Broadcast media landscape and have contacts already in the field of National and Regional Broadcast.
– You’re able to handle multiple accounts simultaneously.
– You have excellent writing and editing skills.
– You’re naturally highly attentive to detail. Typos keep you up at night, off-kilter formatting makes you shudder, and you never hit send without proofreading what you’ve written for clarity.
– You’re a self-starter with a creative and energetic personality.
– You have a working knowledge of social media platforms.
– You fully understand Microsoft Office and its programs.
– You pride yourself on having excellent communication skills. You’re not afraid to respectfully speak up when you disagree, and you routinely request feedback.
– You stick to deadlines. You deliver your work on time and your project management skills have consistently impressed past colleagues and bosses.
– You’re culturally informed. You’re always up to date on the latest trends, have a pulse on niche news within the wellness and lifestyle spaces, and know exactly when Instagram is rolling out new features.
– You have experience planning events, whether for clients or for something else entirely. You have the creative vision to come up with unique, marketable events, see the coordination of those events through, and develop strategic follow-ups with the media afterward.
– You’re able to communicate professionally, warmly, and effectively with clients and media professionals alike.

To be successful in this role, you need to be a creative and strategic thinker with excellent written and verbal communication skills. You should be a versatile, adaptable person who can manage multiple projects and handle lots at once. If you’re ready to hit the ground running with innovative ideas, you’re perfect for this position!

#### About Us
Leverage with Media PR is a Boutique PR Agency. We are a results-oriented agency and work very hard to achieve amazing results for our clients. We are a very fast-paced agency. You must be able to pitch quickly and secure quick results.

Our Founder, Lauren Cobello, started Leverage with Media PR after being a lifestyle TV personality for over a decade and a 3x author. She has been a regular guest on the TODAY show with Hoda & Jenna, Rachael Ray, Dr. Oz, GMA, and dozens more national shows.

At Leverage, we combine brand coaching with traditional PR, helping entrepreneurs use books and media to scale their businesses to the next level. Our clients seek our expertise to secure TV appearances, which serve as a gateway to becoming influential public speakers, boosting credibility, and achieving best-selling author status.

Our clients are Celebrities, CEOs, or Entrepreneurial Non-Fiction Authors and pitched as experts in the media.

When applying for this job, please include your favorite ice cream flavor somewhere in your application (to ensure that you’ve read this description in its entirety—after all, we’re looking for someone detail-oriented!).

#### Team Values
– **Strategic & Efficient Execution**: Everything we do should have a purpose and be moving us towards achieving a goal.
– **Responsiveness**: Our team prides itself on promptly responding to clients and to each other, and provides quick turn-around on projects and client asks.
– **Improvement**: Able to quickly identify any issues that may pop up and immediately jump into action to solve problems. We present solutions, not problems.
– **The Team, The Team, The Team**: We operate as a team and work on all accounts together, you will be assigned as a lead PR for 5-10 accounts, but we all work on all accounts and work very closely together as a team. Being in communication on Slack all day is essential to this role.
– **Detail**: Attention to detail is crucial so that we can “wow” our clients with consistency and give our audience the tools that will empower them to take action. We have high standards and want to appear professional and on point at all times.
– **Responsibility**: We aim to take personal responsibility in any positive or negative situation to evolve and grow as individuals and as a team.
– **We are ethical, honest, and authentic**: Valuing integrity in all that we do. Our commitment to transparency and accountability ensures that we uphold the highest standards of conduct, earning the trust and loyalty of those we engage with. With a focus on fairness and genuine interactions, we foster positive relationships built on mutual respect and open communication.

#### Work Perks
– Competitive compensation and the opportunity to advance within the company.
– Working remotely from anywhere in the world. Our business is completely online so you have lots of flexibility with your hours and location.
– Ability to support million-dollar, internationally recognized authors with a fun & supportive team.
– We’re flexible: As a growing team, we’re creating our company culture from the ground up. As a member of that team, you’ll have the ability to suggest and weigh in on new company policies, explore new industry verticals, and help us make decisions about how we give back to our community.
– Work-Life Balance is a Must: Our entire team is made up of women and moms. We are busy and know life happens. We engage in open communication and provide support whenever there’s a need at home. Our collective effort fosters a harmonious environment where we look out for one another.

#### Application Instructions
We are an inclusive company dedicated to walking our talk. Our policy is to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.

If you’d like to join our team, interested persons should email their resume to [email protected] with the subject line: Application for Broadcast Media Publicist

Please include a list of all recent National and Regional TV Placements in the past 2 years with your application. These segments should be ones that you personally secured.

Thank you and we look forward to talking soon!