Social Media Manager

### Job Title: Social Media Manager
**Department:** Marketing
**Reports to:** Director
**Starting Salary:** Negotiable, based on experience

Cashman & Associates, an award-winning full-service communications and marketing firm, is seeking a freelance or full-time Social Media Manager. If you are enthusiastic, driven, creative, and crave the non-stop world of social media, we would love to hear from you!

### Requirements
– Must have a minimum of 3 years of demonstrated social media marketing experience with a proven ability to manage up to 6 brand accounts at a time.
– Bachelor’s degree in Marketing, Communications, or a related field.
– Must have a working knowledge of social media advertising best practices including Facebook Business Manager.
– Must submit links to a minimum of (3) client social media profiles they currently manage OR a minimum of (3) examples/case studies of client profiles they managed with notes on key performance metrics.

### Knowledge, Skills, Abilities
– Must showcase an all-encompassing understanding of consumer/lifestyle marketing and the role that social media plays in the industry.
– Experience producing content for social media, as well as channel-specific knowledge (Facebook, Twitter, Instagram, TikTok, YouTube, etc.).
– Experience building audiences online.
– Experience working in B2C (B2B a plus) social media marketing, and examples of successfully executed campaigns that lead to an increase in followers and engagement.
– Experience managing budgets, cross-platform spending, and post-campaign reporting of expenditures.
– Knowledge and proven experience with Facebook ads.
– Demonstrated experience with Facebook Business Manager management and administration.
– Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
– Ability to extract meaning and suggest action items from data, not just report metrics.
– Articulate written and verbal communicator and able to follow through on tasks.
– Strong capabilities and experience communicating with senior leadership and c-suite executives.
– Top-notch writing and editing skills.
– Flexible, nimble, proactive, positive, and a self-starter.
– Ability to proofread and effectively coach junior team members on best social media practices.
– Excellent organizational skills.
– Think strategically, execute programs against timelines, and meet commitments.
– Detail-oriented and able to handle multiple projects simultaneously.
– Must be able to work evenings, weekends, and travel as events require.
– Experience and skills in Adobe Creative Suite, photo, and editing experience a plus.
– Experienced in photography and demonstrated skills with creating original creative content.
– Knowledge of Sprout Social required.
– Must be able to produce on-brand, quality content in live event situations including posting to Instagram Stories, Facebook Live, etc.
– Must be able to strategically plan and produce client photoshoots.

### Social Media Manager Responsibilities
– Work with social media content creator to create and execute on overall content strategy for up to 4-5 clients.
– Produce content calendars on a monthly (sometimes quarterly) basis for up to 4-5 clients at a time.
– Deliver strategic content (copywriting, image sourcing/image creation, etc.) for all client social channels (Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.).
– Create, monitor, and optimize social media ad campaigns.
– Accurately forecast and craft the right social cross-network promotions and campaigns and track their success.
– Monitor analytics and give data-driven recommendations for optimization and improvements to hit monthly KPIs.
– Deliver regular performance updates to supervisor and clients alike via reporting templates and verbal updates in client meetings/calls.
– Ensure timely and accurate responses to client emails and requests.
– Manage the agency’s social media platforms and ensure a balanced mix of client and lifestyle content.
– Collaborate with client account executives to ensure brand messaging and positioning are consistent with overall PR and marketing objectives and guidelines.
– Respond to all incoming Facebook, Twitter, and Instagram messages in a timely and personalized fashion.
– Dependably adapt to the protocol and the voice of written messages and visual content for specific accounts.
– Plan thematic, editorialized grids for Instagram ensuring consistent color theory for client feeds.
– Keep abreast of social media marketing trends, research new channels, and identify opportunities to connect the public with our clients’ brands and programs, and share key insights with the team.
– Maintain knowledge and network of key regional social media influencers within each client’s locale.

### Salary, Employee Development, Employee Incentives and Perks
– Flexible work environment; work-from-home and/or hybrid.
– After the first ninety (90) days of full-time employment, a full benefits package will be offered, which includes, but is not limited to:
– 100% health insurance coverage (Independence Blue Cross).
– 401k, eligible after one (1) year of employment.
– 15+ days of paid time off (PTO), plus at least 10 additional paid holidays.
– Flex and comp time, when appropriate.
– Yearly cost-of-living salary increase of up to 7%, based on performance.
– Opportunities for commission and bonuses, based on performance.
– Professional development growth plan after one (1) year of employment.
– Opportunities for employer-paid continued education.
– Quarterly staff team building activities.
– Various lifestyle perks.

### How to Apply
To apply, please email your resume, content portfolio, references, cover letter, and salary requirements to [[email protected]]. No phone calls, please.