Digital Communications Coordinator

Campus/College Information

Founded in 1856, the University of Maryland, College Park is the state’s flagship institution. Our 1,250-acre College Park campus is just minutes away from Washington, D.C., and the nexus of the nation’s legislative, executive, and judicial centers of power. This unique proximity to business and technology leaders, federal departments and agencies, and a myriad of research entities, embassies, think tanks, cultural centers, and non-profit organizations is simply unparalleled. Synergistic opportunities for our faculty and students abound and are virtually limitless in the nation’s capital and surrounding areas. The University is committed to attracting and retaining outstanding and diverse faculty and staff that will enhance our stature of preeminence in our three missions of teaching, scholarship, and full engagement in our community, the state of Maryland, and in the world.

Background Checks

Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify someone from employment. Prior to any adverse decision, finalists have an opportunity to provide information to the University regarding the background check.

The University reserves the right to rescind offers of employment or otherwise decline or terminate employment if the information reported by the background check is deemed incompatible with the position, regardless of when the background check is completed.

Offers are contingent on providing proof of employment eligibility in the United States no more than 3 days after the initial start date. If this proof is not provided within this timeframe, the offer may be rescinded or employment terminated.

Position Summary/Purpose of Position

Under the supervision of the Director of Communications, develop and implement robust social media and web strategies to increase the Center’s visibility and its research output. Develop content and digital strategies that will increase community engagement among CGS stakeholders and key audiences. Improve traffic across the Center’s website and all social platforms. Create and edit digital/social content and toolkits, including for social media accounts, newsletters, webpages, and blogs.

Oversee SEO strategy for web content and produce a weekly internal newsletter and launch an external newsletter. Manage the design, production, and effective multichannel distribution of CGS’s research products and messaging. Produce or manage the design of impactful graphics and other images for the web, social media, publications, and presentations. Track and measure the ongoing performance of CGS web and social accounts, assessing the performance and engagement of CGS’s brand, research, thought leadership, products, and advocacy efforts. Use data-driven and other analytical strategies to help determine web and social media as well as program and initiative success. Make recommendations for improving the Center’s web and social media performance on an ongoing basis. Develop promotion and awareness campaigns to elevate the visibility of CGS research and publications. Maintain consistent brand messaging and style for all web and social media content. Establish a strong online presence that connects with audiences locally, nationally, and internationally. Coordinate with the School of Public Affairs’ digital and web team. Build out the Center’s contact database.

Benefits Summary

Top Benefits and Perks:

Exempt Benefits Summary

Minimum Qualifications

Education:

A bachelor’s degree in digital marketing or digital communications is required.

Experience:

Two to three years of experience in social media and web communications and marketing.

Preferences

Preferences:

• Developing content for digital media platforms (websites and social media platforms).
• Designing visuals for social media and other digital platforms.
• Establishing a strong online presence and building an organization’s voice and audiences locally, nationally, and internationally.
• Developing digital media promotion and awareness campaigns.
• Generating effective digital analytics to assess web and social media performance.
• Using Canva, ShutterStock, Sprout Social, Constant Contact, Google Analytics, or similar platforms.
• Demonstrated commitment to expanding multicultural knowledge, awareness, and skills as evidenced through displaying self-awareness, understanding, and valuing others.

Additional Certifications

None required.

Additional Information

The salary range is $60,000 to $75,000.
For more information, see Job Opportunities.

Physical Demands

Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards.

Diversity Statement

The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action. All qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs, and activities, and admissions.