Digital Experience Strategist

Description
Digital Experience Strategist

At Salas O’Brien we tell our clients that we’re engineered for impact. This passion for making a difference applies just as much to our team as it does to our projects. That’s why we’re committed to living our values every day: inspiring, achieving, and connecting as shared owners of our success with a focus on a sustainable future.

Building for the long-term means that all of our team members can expect to work on amazing projects with a people-first approach to problem solving. It also means that each member of our team has truly limitless potential to build a unique, meaningful, and high-impact career—and they’ll receive great total rewards along the way.

About Us:

Founded in 1975, Salas O’Brien is an employee-owned engineering and professional services firm focused on achieving impact for our clients, our team, and the world. We know that tomorrow’s requirements are today’s opportunities, and we are here to design lasting solutions for pressing challenges.

We work across a variety of industries providing integrated engineering and consulting services. Our specialized experience includes design for data centers, healthcare, science and technology, high-rise buildings, clean energy, education, and other building types as well as structural and building sciences, infrastructure asset management, advanced robotics, and more.

Our technical expertise is paired with an exceptional team of business development, human resources, finance and accounting, information technology, and marketing professionals, all of whom play a key role in bringing our commitments to life every day.

Job Summary: We are seeking a Digital Experience Strategist to join the Marketing & Communications team. This role is responsible for evolving Salas O’Brien’s website as a strategic marketing platform, translating our digital strategy into a well-built, high-performing implementation.

The ideal candidate brings a combination of marketing judgment and technical capability — someone who understands what prospective clients need from a digital experience and can implement the technical solutions needed for delivery. This role operates at the intersection of content strategy, digital architecture, and marketing technology, with a primary focus on implementation and continuous improvement.

Responsibilities:

Own the Salas O’Brien website as a platform, including its content model, technical infrastructure, and ongoing evolution
Lead a significant website restructuring initiative, translating approved strategy and design direction into a functioning WordPress implementation
Partner closely with our in-house design team to ensure alignment between design intent and technical execution
Manage content architecture, including custom post types, field structures, and content relationships, with a focus on clarity and usability for external audiences
Build and maintain features that connect prospective clients with the firm’s experts, including enriched professional profiles and intelligent content discovery
Establish and maintain relationships between people, expertise, markets, services, and thought leadership to support a cohesive digital experience
Evaluate and implement a modern site search experience that delivers relevant results across all content types
Apply emerging artificial intelligence capabilities to improve how content and expertise are surfaced, staying current on what is practically deployable
Own day-to-day site health, performance, and technical maintenance
Enhance the site’s use of emerging technologies, including AI and tie-ins to broader digital marketing tools such as the CRM
Manage relationships with external technical partners as needed and document systems and decisions to build institutional knowledge
Provide other technology-related support as needed
Qualifications and Experience:

Educational Background: Bachelor’s degree in marketing, communications, digital media or related field
Experience: Eight – twelve years’ experience in digital marketing, content strategy, or marketing technology, with ownership of a content management system at meaningful scale
Technical Skills: Hands-on experience with WordPress, including custom post types, Advanced Custom Fields, and block-based content development
Experience working with APIs, webhooks, and third-party integrations
Experience implementing or significantly configuring a website search solution
Clear written and verbal communication skills
Experience in a professional services or B2B environment preferred
Familiarity with search engine optimization (SEO) as well as AI optimization
Adaptability: Flexibility and willingness to work on various projects and tasks, embracing new challenges with enthusiasm.
Initiative: Demonstrated ability to work independently and take initiative to drive projects forward.
Location: Remote – US

Travel: none

Compensation & Benefits:

The expected base salary range for this role is $75,000 – $85,000 USD per year. Actual compensation will be determined based on a number of factors including skills, experience, qualifications, and location.

This role is also eligible for performance-based bonuses and a comprehensive U.S. based benefits package, including:

Medical, dental, and vision insurance
401(k) with company match
Paid time off and company holidays
Wellness programs and employee assistance resources
Professional development support
For more information, visit our full benefits overview here.

Equal Opportunity Employment Statement

Salas O’Brien provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state/provincial, or local laws. Salas O’Brien will accommodate the disability-related needs of applicants as required by law.

Third-Party Agency Notice
Salas O’Brien does not accept unsolicited resumes from external recruiters or agencies. We only work with approved partners engaged directly by our Talent Acquisition team for specific searches. Unsolicited submissions will not be eligible for placement fees.

Qualifications
Education
Required
Bachelors or better in Marketing or related field.

Experience
Required
8-12 years:
Eight – twelve years’ experience in digital marketing, content strategy, or marketing technology, with ownership of a content management system at meaningful scale
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Learn more here