Digital Marketing Specialist

21 Aug, 2023


Digital Marketing Specialist

Child Mind Institute
New York, NY



The Child Mind Institute is seeking a creative, analytical Digital Marketing Specialist to join our Marketing & Communications team. The ideal candidate has a passion for data and analysis as this role will focus on mission-critical digital analytics across channels (website, email, social media) – providing insights necessary to optimize our digital presence. The Digital Marketing Specialist will engage with other members of the Digital Team to drive website updates (WordPress).

If you are a self-motivated, well-organized, collaborative professional with the ability to prioritize multiple projects and thrive working in a fast-moving, dynamic environment, Child Mind Institute is a great place to grow your career.

Reporting to the Web Manager, this is an exempt, full-time hybrid position located in our NYC headquarters office.

The Child Mind Institute is proud to be named a Great Place to Work-Certified company! Our competitive compensation and benefits include medical insurance, 401(k), paid parental leave, dependent care, flexible work schedules, and discounted tickets and entertainment perks programs.

Child Mind Institute is committed to creating an inclusive culture where all employees feel welcomed and valued.



Collect and analyze data from multiple digital platforms including email, social media, and website to identify trends, and opportunities for optimization.
Develop and maintain regular reports and dashboards to monitor key metrics and track progress against business objectives.
Collaborate with the Digital Team to identify opportunities to improve the user experience on the website, and publish website updates in WordPress as needed.
-Oversee various digital marketing projects, ensuring timelines and deliverables are met.
Contribute to the development of ongoing search engine optimization efforts.
Measure the effectiveness of digital marketing campaigns and adjust strategies as necessary to achieve goals.
Monitor key industry trends and best practices and bring awareness/recommendations to the digital marketing team.


Bachelor’s Degree in Marketing, Communications, or a related field, or a combination of education and work experience.
4 years of experience in digital marketing, digital analytics, or related field.
Proficiency in data analysis and visualization tools such as Google Analytics, Google/Microsoft Ads, Social Media Insights or Sprout Social, CRM/Email Marketing, and Microsoft Office.
Strong analytical skills with the ability to identify trends, patterns, and insights from complex data sets.
Experience with website content management systems such as WordPress.
Project management skills. Must be able to juggle multiple projects at the same time.
Strong verbal and written communication skills with the ability to translate data insights into actionable recommendations for non-technical stakeholders.
Ability to problem-solve in a fast-moving environment.
Comfortable working independently or with a team to meet deadlines in a dynamic environment.
Passion for the mission of the Child Mind Institute.

Special Considerations:

Please upload your resume and cover letter during the application process.


All new hires must be vaccinated and must stay up to date with vaccines against the COVID-19 virus unless they have been granted a reasonable accommodation for religion or disability. If you are offered employment with CMI, this requirement must be met by your date of hire, unless a reasonable accommodation for exemption is received and approved by CMI.


The Child Mind Institute is an equal opportunity employer and does not discriminate in employment based on race, religion (including religious dress and grooming practices), color, sex/gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sex stereotype, gender identity/gender expression/transgender (including whether or not you are transitioning or have transitioned) and sexual orientation; national origin (including language use restrictions and possession of a driver’s license issued to persons unable to prove their presence in the United States is authorized under federal law [Vehicle Code section 12801.9]); ancestry, physical or mental disability, medical condition, genetic information/characteristics, marital status/registered domestic partner status, age (40 and over), sexual orientation, military or veteran status, or any other basis protected by federal, state or local law or ordinance or regulation.

Learn more here

Job posted: 2023-08-21