Dir, Global Marketing Immunology Patient Strategy

Job Description

Director Global Marketing Immunology – IBD Patient Strategy

It is an exciting time to join our company’s Immunology Team and our growing Global Pharmaceuticals Human Health Team as we aspire to become the trusted leader in delivering novel solutions to transform the standard of care for Immune-Mediated Diseases. The Immunology portfolio is a top corporate priority for our company and will be a key growth driver for our company.

The Director, Global IBD Patient Strategy is responsible for shaping the global strategy and framework to deliver a best-in-class patient experience for IBD patients in support of the launch of our lead asset in immunology. This role will develop a deep understanding of the IBD patient journey with accountability to design scalable, patient-centric programs across the disease diagnosis and care pathway that can be adapted by country and regional teams in support of optimizing patient access and are competitive with existing market offerings.

The Director will partner cross-functionally with global and ex-U.S. commercial, medical, access, policy, and compliance stakeholders to ensure that Therapy Patient Programs (TPPs) outside of the U.S. improve patient experience, treatment adherence, and outcomes while maintaining compliance with the highest ethical and regulatory standards. The Director will collaborate closely with the U.S. patient support strategy (PSP) lead where relevant, with an aim to ensure the scope and scale of ex-U.S. patient services are competitive to enable access to tulisokibart to as many patients as possible.

Key Responsibilities include, but are not limited to:

Patient Strategy

• Map the current IBD (UC and CD) patient care pathway to include identifying gaps and opportunities to create a best-in-class patient experience in support of launching tulisokibart in IBD.
• Develop strategic priorities for engagement of IBD patient associations to include alignment with Global Pharmaceuticals policy and Global Medical and Scientific affairs in support of IBD launch.
• Identify key elements of a patient support program to address these gaps in consideration of competitive external offerings in the U.S. and key early launch ex-U.S. markets.
• Gain alignment across the enterprise on priority elements of both Therapy Patient Programs (TPPs – ex-U.S.) and U.S. Patient Support Programs in collaboration with the U.S. PSP lead.

Therapy Patient Program (TPP)/Patient Support (PSP) Program Global Strategy & Design

• Develop and articulate the global Therapy Patient Program strategy and framework to guide countries in the creation of compliant, patient-centered support initiatives.
• Define global standards, KPIs, and best practices for TPP/PSP implementation and measurement.
• Identify unmet needs and emerging trends in patient experience and integrate into program design.

Program Development & Enablement

• Create modular, adaptable program elements that local teams can customize for their markets.
• Provide guidance, toolkits, and training to regional and country affiliates for successful implementation.
• Ensure TPPs align with brand strategy and are competitive with existing market offerings while remaining patient-first and outcomes-driven.
• Support ongoing implementation of TPPs within countries in partnership with HHI and country teams.

Stakeholder Collaboration

• Partner with cross-functional global teams (medical, market access, commercial, digital, compliance, legal, pharmacovigilance, policy) to ensure programs are scientifically sound, ethical, compliant, implementable, and align with cross-functional strategies.
• Collaborate with external vendors, patient advocacy groups, and healthcare providers to bring best-in-class solutions.
• Partner with other commercial leaders within the Immunology team to drive transparency, coordination, and prioritization across the team.
• Establish governance frameworks across regions.

Measurement & Insights

• Define and track global metrics and use insights and analytics to continuously refine strategy and share best practices across markets.

Agency and Budget Management

• Manage budget and spend across agencies, and campaign development and execution.

Education:
Bachelor’s degree or equivalent (BA/BS). Advanced degree preferred (MBA, MPH)

Requirements:

• Minimum of 10 years of progressive experience across marketing, sales, market access (or related experiences) in pharmaceutical or biotechnology industries.
• 2+ years of progressive experience in patient support, patient services, or healthcare programs, preferably in a global pharmaceutical/biotech setting.
• Strong knowledge of international healthcare systems, access and reimbursement landscapes, and compliance requirements.
• Demonstrated success in developing global frameworks or programs that can be localized effectively.
• Exceptional stakeholder management and influencing skills across matrixed global organizations.
• Ability to balance strategic thinking with operational excellence.
• Strong analytical mindset with proven experience using data to drive decision-making.
• Excellent communication and presentation skills.

Preferred Skills:

• Previous immunology marketing and/or patient support services experience.
• Design / Development of patient support programs for rare disease or specialty products.
• Experience with global product launches.

Key Success Factors

• Ability to design global programs that empower countries to adapt while maintaining consistency in quality and compliance.
• A patient-first mindset combined with business acumen.
• Agility in navigating diverse healthcare landscapes, cultural nuances, and regulatory frameworks.
• Proven ability to inspire, influence, and build alignment across global and local stakeholders.

Location: Rahway, NJ – Hybrid working model / Other locations considered based on candidate profiles.
Travel: ~25% of the time

Required Skills:
Accountability, Agile Methodology, Biopharmaceutical Industry, Biotechnology, Brand Messaging, Clinical Immunology, Creativity, Digital Marketing, Direct Marketing, Financial Acumen, Global Strategy, Governance Framework, Human Diseases, Immunology, Market Development, Marketing, Market Research, Operational Excellence, Patient Advocacy, Pharmacotherapeutics, Pharmacovigilance, Pricing Strategies, Professional Networking, Regulatory Frameworks.

Company Information & Policies

US and Puerto Rico Residents Only: Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.

U.S. Hybrid Work Model: Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday – Thursday, with Friday designated as a remote-working day.

Salary Range: $187,000.00 – $294,400.00
An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, and business needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

Search Firm Representatives: Merck & Co., Inc., Rahway, NJ, USA, does not accept unsolicited assistance from search firms. All CVs submitted without a valid written search agreement will be deemed the sole property of our company.

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