Location: Arlington, VA
Date Posted: 05/14/2024
Basic Function of the Position:
Develop and execute public relations strategy/plans for CES and virtual and in-person CTA events globally.
Critical Duties and Responsibilities:
- Develop and execute traditional and digital media strategies, plans and tactics that drive media engagement for CES and other virtual and in-person events.
- Support CTA’s corporate goals of maintaining high-quality media coverage and attendance at CES and help lead growth in strategic markets and audiences.
- Oversee media monitoring and reporting for CES and other virtual and in-person events.
- Manage the CES Spokesperson program and act as an official spokesperson for CTA.
- Provide executive support for media interviews, press conferences and speaking opportunities.
- Write and edit messaging, press releases, video scripts and other media materials as needed.
- Manage agency partners as appropriate.
- Supervise and oversee professional development of a Sr. Coordinator and Coordinator.
- Support the Communications Department’s rapid response capabilities including providing strategic counsel, developing messaging, engaging key media and securing and tracking earned media coverage for CTA issues.
- Seek and embrace technical and professional educational opportunities by attending educational workshops, reviewing publications, identifying best practices, etc.
- Other duties as required by business needs.
Work Experience:
Minimum of 7-10 years of experience in external communications roles.
Education/Training:
Bachelor’s degree in Communications, English or Journalism concentration preferred or commensurate experience.
Skills/Capabilities/Technical:
- Strong communications skills able to understand business strategy and technology.
- Extensive knowledge of media relations.
- Excellent writer and comfortable public speaker/spokesperson.
- Strong strategic thinking, leadership and supervisory skills.
- Strong knowledge of integrated marketing.
- Must be organized, nimble and have the ability to effectively manage multiple priorities.
Additional Information:
- Manage up to three full-time direct reports and one intern role.
- This position is based in the DMV area.
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