Director of Content

## DESCRIPTION
Content at quip is a growth engine, not a cost center. quip is at an inflection point, and content is one of the sharpest levers we have. We are hiring a Director of Content to build and run the machine that turns content into revenue — across every place a customer discovers, considers, and buys quip.

This role is about architecting and executing a content strategy that moves the topline: driving consideration, breaking through platform algorithms at scale, and converting attention into sales across every channel quip sells through. Critically, that includes retail. This leader should be as obsessed with driving customers into Target, Walmart, and the shelf as with any online sale — content is how quip wins the aisle, not just the feed. If you think about content the way a growth operator thinks about a P&L, this is your seat.

This is a hybrid role based in our DUMBO, Brooklyn office two days per week.

**Base Salary:** $175k to $195k

This range represents anticipated base salary range for this position, in addition to competitive benefits and equity (as applicable). We carefully assess and consider several factors with each candidate, including location, role‑related knowledge, experience and skills. Compensation may vary based on these considerations.

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## WHAT YOU WILL OWN
– Content as a business driver — a measurable growth lever with real revenue contribution across every channel (DTC, retail, marketplaces), not an output count or vanity reach number.
– Retail as a first‑class outcome — using content to drive consideration and demand that converts at the shelf (Target, Walmart, and beyond). This leader is obsessed with driving customers to retail as much as any online channel, and works hand‑in‑glove with the Head of Sales to make content pull product through the aisle.
– A high‑velocity content engine — an always‑on, high‑cadence content operation producing breakthrough volume every week and month across TikTok, Instagram, and YouTube.
– The Brand — the positioning, identity, and voice that make quip distinct in a crowded category, driving consideration, pricing power, and loyalty, and showing up consistently everywhere a customer meets us.
– Content‑first commerce — TikTok Shop, live/social selling, and emerging content‑driven marketplaces (e.g., Whatnot), building the content that sells — in lockstep with the Head of E‑commerce.
– The connective tissue between creative, design, and content — ensuring brand expression and performance work as one system.
– Content capability across the org — coaching teams, agencies, and creators to think and produce like a modern content company.
– Community & influencers — establishing and overseeing an always‑on creator/influencer engine and an owned community that compounds reach and advocacy over time.

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## WHAT YOU WILL DO
– Define and execute a content strategy tied to explicit topline growth targets across all sales touchpoints — DTC, retail, and marketplaces — from top‑of‑funnel consideration through to sale.
– Own brand integration end to end, and be its chief custodian — one coherent quip across product, marketing, retail, and e‑commerce.
– Treat retail as a primary destination: build content that drives consideration and foot traffic to Target, Walmart, and other partners, and that pulls product off the shelf.
– Stand up a repeatable, high‑volume content operation — in‑house studio, creators, UGC, and agency partners — that consistently breaks through algorithms.
– Own platform strategy and native fluency across TikTok, Instagram (Reels), YouTube (Shorts and long‑form), Pinterest, and test emerging platforms early and cheaply.
– Drive content‑led commerce on TikTok Shop and live/social selling; partner tightly with E‑commerce to convert attention into transactions.
– Move fluidly between creative, design, and content to raise the efficacy of every marketing dollar.
– Manage and scale a highly functioning team across content, design, community, and influencers/partnerships.
– Build measurement that connects content to consideration, engagement, and revenue — and kill what does not work, fast.
– Inspire and upskill the wider organization so content becomes a muscle everyone builds.

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## WHAT YOU BRING
– 10+ years building content, social, and creative for consumer brands, with a clear track record of content that drove growth.
– Demonstrated experience building high‑volume, always‑on content production systems.
– Deep, current, hands‑on command of TikTok, Pinterest, Instagram, and YouTube — you know what breaks through because you’ve made it break through.
– Practical understanding of TikTok Shop and content‑first selling platforms (Whatnot, live commerce).
– Fluency across creative direction, design sensibility, and content production.
– An omnichannel instinct: you have used content to drive online sales and retail demand/sell‑through.
– A revenue‑first operating mindset and comfort being measured on business outcomes.
– Player‑coach leadership: you build teams and capability and can still get into the work.
– NYC‑based, in‑market, and hands‑on.

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## HOW WE WILL MEASURE SUCCESS
– Content’s contribution to topline growth across every channel — DTC, retail, marketplaces.
– Demand and sell‑through driven into retail (Target, Walmart, partners).
– Volume and breakthrough: consistent high‑cadence output that wins reach and engagement.
– Content‑driven commerce revenue (TikTok Shop / live selling).
– Efficiency lift delivered to paid acquisition and lifecycle through stronger creative.
– Organizational capability: a content muscle visibly built across teams.

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## Benefits
– Hybrid working environment, with an office located in the heart of DUMBO with breathtaking views of Manhattan Bridge
– Year‑round early “summer Fridays”
– WiFi‑enabled rooftop
– Competitive medical benefit package
– Commuter benefits for parking & transit
– Competitive paid parental leave policy
– Open vacation policy
– Dog‑friendly office space
– 401k tax benefits
– Competitive compensation package
– Fully stocked kitchen with snacks
– Your very own quip with employee discount packages
– The opportunity to help us make oral care more simple, effective, and accessible!

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## About quip
quip is a design‑led oral health and wellness company on a mission to transform oral care from a “have‑to” chore into a “want‑to” ritual. Launched in 2015, we provide effective, simple, and well‑designed oral health products with electric toothbrushing at the center. Our award‑winning product lineup includes sonic and oscillating toothbrushes, smart brushes that track habits, water flossers, and refillable essentials like floss and whitening strips. Our products are available for subscription on our site as well as on Amazon, in most major retailers, and for sale to Dental Offices.

quip empowers millions of users to take proactive control of their oral health. We believe that by combining science‑backed design with intuitive technology, we can guide a lifetime of better habits for every mouth. At quip, we work as one team, stay agile, bring positive energy to everything we do, and play to win for our customers and each other.

quip is committed to promoting equality, inclusion, and diversity. We believe our company is better equipped to care for every mouth when we listen to fresh perspectives from every voice, building an equal‑opportunity team of the brightest minds — regardless of race, gender, age, religion, sexual orientation, identity, or any other trait that makes you you.

Learn more here