Director of Public Relations

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights, and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one, and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us, or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

A rare gem on Florida’s Gulf Coast of Southwest Florida, Naples Beach Club, a Four Seasons Resort, is an exclusive collection of 156 luxurious beachfront private residences and a 220-room hotel all within a 125-acre walkable coastal village in the heart of Old Naples. Honoring local heritage and artfully reimagined for modern-day elegance, the resort includes residents-only facilities and amenities, a luxury spa and state-of-the-art well-being/fitness center, exquisite and diverse fine dining outlets, outdoor pursuits to include pickleball, tennis, and an 18-hole golf course, bowling and movie theater experiences, and an exclusive private club. The first of its kind, the Naples Beach Club, a Four Seasons Resort, is paradise found.

About the role:

We are seeking a Director of Public Relations to join our best-in-class pre-opening team! Don’t miss this unique opportunity to join the pre-opening project of Naples Beach Club, a Four Seasons Resort!

We are looking for a Director of Public Relations who will oversee, develop, and execute a strategic PR and communications plan that increases awareness and positive perception of the opening of the resort, its restaurants, private residences, services, and personnel. This position will be responsible for the development and execution of an annual strategic and integrated marketing plan, comprised of public relations, social media, and marketing communications activities. The role supports the hotel/resort’s business objectives to drive revenue for the Rooms Division, Food and Beverage outlets, and Spa. The jobholder acts as a strategic communications advisor to management by keeping track of public attitudes, developing key messages, as well as managing issues and crisis communications.

What you will do:

• Develop and execute an annual PR strategy in support of the hotel marketing plan, including detailed plans in media relations, paid digital marketing, restaurant and bar marketing, segment strategies, and key PR initiatives.
• Create innovative publicity programs that will increase awareness and positive perception of the resort, its restaurants and bars, spa, and personnel.
• Maximize opportunities for publicity in all media through careful research and targeted editorial pitch plans, focused on key feeder markets for both the group and leisure segments.
• Maintain professional relationships with media to support achieving the goals outlined in the PR plan, including the distribution of targeted media releases, media kits, pitches, and other PR-related materials.
• Take a lead role in crisis communications in support of the hotel senior management team.
• Maintain website content and update the website with new promotions in order to generate additional revenue.
• Manage the optimization of product pages, ratings & reviews, search results, and digital advertising.
• Ensure the resort’s web presence (websites, microsites, tactical landing pages, etc.) is aligned with the resort’s positioning and business objectives.
• Manage the resort’s social media and digital efforts.
• Comply with Four Seasons brand standards for marketing communications.
• Ensure that all hotel promotions, advertising, direct mail pieces, and collateral are in keeping with Four Seasons image and reflect the highest level of professionalism in content and presentation.
• Proofread all marketing material, including: collateral, direct mail, advertising, printed promotional pieces, guest correspondence, etc.
• Perform other tasks or projects as assigned by the Director of Marketing.
• Play a key role in reputation management; act as a strategic communications advisor to management by keeping track of public attitudes, flagging possible consequences of prospective decisions, developing key messages, and managing issues and crisis communications.
• Act as a direct supervisor to the PR & Communications support team.
• Use a strategic approach in overseeing the Resort’s community relations, CSR initiatives, internal communications, and other activities specific to the Hotel and its VIP guests.

What you will bring:

• A minimum of five to seven years’ experience in public relations. Preferably with the brand of Four Seasons or with a similar luxury hospitality management company.
• A university degree in journalism or communications or equivalent experience in public relations, marketing, or journalism.
• Prior experience in a mixed-use residential resort is preferred.
• Strong and effective interpersonal skills.
• Proven relationships with media, community, and business contacts that have delivered demonstrable results, and the personality to maximize these contacts.
• Excellent communication skills (verbal and written), a strong sense of quality, and a creative mindset.
• A self-starter that can multi-task and prioritize.
• Proficiency in leveraging social media networks and related monitoring tools.
• The ability to create newsworthy events, develop story ideas, and follow through with pitch leads.
• Strong analytical skills and good business acumen.

Visa Requirements:

US work authorization is required unless the candidate is currently in a managerial position at a Four Seasons location. Current Four Seasons managers may qualify for L-1 visa sponsorship.
This position will not start until the end of January 2025.

What we are offering you:

Four Seasons believes in offering the best to the best when it comes to employee benefits! Here is what we are offering you:

• Lucrative salary!
• Market-leading benefits package that includes: Medical, Dental, Vision, and 401K with employer matching all starting at 30 days!
• Time off plans starting on the day of hire!
• An opportunity to be a part of a cohesive team in an inclusive work environment!
• Complimentary and discounted hotel stays around the world!
• Wellbeing and mental health initiatives and focused company!
• Embracement and promotion of diversity in our workplace!
• Complimentary employee meals and beverages!
• Tuition reimbursement!

Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.

Learn more here