Director, Paid Social Performance Marketing

## Hims & Hers

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve.

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works. For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit [www.hims.com/careers-professionals].

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## About the Role

We’re looking for a performance marketing leader to own and scale one of our largest growth channels—paid social. This is a high-impact role responsible for driving efficient, durable growth across a nine-figure budget while shaping how we reach and convert customers across the full funnel.

The ideal candidate thrives in fast-paced, high-growth environments and knows how to balance strategy with execution. You’re equally comfortable zooming out to define the vision and diving deep into the data to improve performance. You bring a strong point of view on measurement, creative, and channel strategy—and you’re excited about using emerging tools, including AI, to unlock smarter insights and faster execution.

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## You Will

– **Own and scale paid social**, managing a nine-figure annual budget against aggressive CPA and ROAS targets
– **Define full‑funnel strategy**, expanding beyond performance into awareness and consideration to unlock incremental, efficient growth
– **Leverage AI and automation** to improve insights, campaign execution, and performance reporting
– **Partner cross‑functionally** with Product, Creative, Analytics, and Marketing to identify and launch growth opportunities
– **Translate complex measurement inputs** (MMM, MTA, Conversion Lift, etc.) into clear investment decisions
– **Build and execute a testing roadmap** across creative, targeting, and platform optimizations
– **Lead creative strategy** and production with internal teams and external agencies
– **Identify and launch new channels**, betas, and experiments to drive scalable growth
– **Coach and develop a high‑performing team** across multiple levels
– **Drive cross‑functional initiatives** that improve customer acquisition and engagement

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## You Have

– **10+ years in performance/growth marketing** with ownership of large budgets (8–9 figures)
– **Deep expertise in paid social** (especially Meta) and measurement frameworks
– **Proven full‑funnel strategy experience** beyond lower‑funnel optimization
– **Experience using AI or automation** to improve efficiency and insights
– **Strong analytical skills** with the ability to turn ambiguous data into recommendations
– **Experience building scalable processes** in high‑growth environments
– **Strong leadership skills** and a track record of developing talent
– **Excellent communication skills** and ability to influence across teams

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## Our Benefits (Highlights)

– **Competitive salary & equity** for full‑time roles
– **Unlimited PTO**, company holidays, and quarterly mental health days
– **Comprehensive health benefits** including medical, dental, vision, and parental leave
– **Employee Stock Purchase Program** (ESPP)
– **401k with employer match**
– **Offsite team retreats**

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and belonging. If you’re excited about this role, we encourage you to apply—even if you’re not sure your background is a perfect match.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact [email protected] and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Please do not send resumes to this email address.

To learn more about how we collect, use, retain, and disclose Personal Information, please visit our Global Candidate Privacy Statement.

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