Director, Public Policy

Salary Range

$120,000.00 to $140,000.00 Annually

Join Our Team as Director, Public Policy!

Location: Washington, DC (with occasional travel to New York City and other destinations)

Job Summary

Are you passionate about the intersection of advertising, media, and technology? The Interactive Advertising Bureau (IAB) is seeking a Director of Public Policy to lead and execute public policy and advocacy priorities that support the digital advertising and media industry.

In this role, you will work closely with federal and state policymakers, analyze legislative and regulatory activity, and help drive policy initiatives that impact the digital marketplace. You will play a key role in building relationships with lawmakers and stakeholders to advocate for the IAB’s agenda. This position reports to the Executive Vice President of Public Policy and is based in Washington, DC.

What You’ll Do

Policy Development and Advocacy

• Assist in developing public policy positions that address the concerns of our membership, including related research, communications, and events.
• Serve as a registered lobbyist before Congress, advocating with members and staff to advance our policy agenda, particularly on data privacy and related issues.
• Perform detailed analysis of legislation, regulation, and self-regulatory proposals to inform engagement on policies impacting digital advertising.

Member Engagement

• Provide IAB members with regular updates on policy developments and their implications for the ad-supported internet ecosystem.
• Build and maintain relationships with key federal and state policymakers to influence legislative outcomes.

Who You Are

• You have at least 5 years of public policy or government relations experience, ideally with a focus on the digital advertising industry or internet/technology policy.
• You hold a Bachelor’s Degree and possess a strong knowledge of the digital advertising landscape.
• You are an effective communicator with outstanding oral, written, and interpersonal skills.
• You can comfortably interact at all corporate and political levels, translating complex information into easily understandable messaging.
• You are a self-starter capable of taking direction and producing results.
• You excel at analyzing legislative and regulatory proposals and understanding their business implications.
• You demonstrate high ethical standards, confidentiality, and integrity in all interactions.
• You possess strong political acumen and decision-making skills, with the ability to influence and persuade others in high-stakes situations.
• You have experience in advocacy and using rhetoric to inform and persuade varied audiences.

Additional Qualifications

• Proven track record working within government, companies, consultancies, trade associations, or similar organizations.
• Skilled at navigating steep learning curves and quickly adapting to new challenges.
• Willing and able to travel as required.

Why Join Us

At IAB’s Media Center, you’ll have the opportunity to make a tangible impact on the future of video advertising. With our collaborative culture, cutting-edge research, and industry-leading initiatives, you’ll be at the forefront of innovation in the digital media landscape.

If you’re ready to lead and transform the video advertising industry, apply now to become part of our visionary team at IAB!

A Little Bit About Us

The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns.

The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions.

Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

Our Mission

“At IAB, our mission is to empower the media and marketing industries to thrive in the digital economy.”

Our Core Values

1. bCourageous: We embrace the unknown and navigate uncharted waters with confidence.
2. bCurious: Curiosity fuels our innovation, always asking “why” and “what if.”
3. bCollaborative: We thrive on diverse perspectives and teamwork.
4. bCommitted: Dedication drives our mission and defines our success.

Why It’s Amazing to Work at IAB

• Be Part of Something Bigger: Your work contributes to shaping the future of digital advertising.
• Unleash Your Potential: We support your growth with professional development opportunities.
• A Culture of Curiosity: Explore, learn, and innovate daily.
• Collaboration is Key: Work with a diverse, talented team to create impactful solutions.
• Commitment to Your Well-being: Enjoy flexible schedules and remote work options.
• Inclusivity Creates Unity: Celebrate your uniqueness and authentic self in a welcoming environment.

Additional Information

IAB is an equal employment opportunity employer in accordance with federal, state, and local law. This position requires the final candidate to successfully pass an E-Verify check.

Learn more here