American Bankers Association
Washington, DC

Job description

ABA is currently seeking a Director of Social Media responsible for developing and executing ABA’s organic social media strategy and creating entertaining and informative content to support ABA’s communications, advocacy and marketing goals. This person will work with the Executive Vice President for Communications and direct subject matter experts across ABA to ensure content is on message and work with the Marketing team to determine how to integrate paid digital campaigns into ABA’s platforms when appropriate. S/he will also develop and manage a social media content calendar and perform ongoing reporting for each platform and campaign.Key Responsibilities Include:• Develop content for and manage ABA’s social media presence across existing and emerging social media channels including Twitter, Facebook, Instagram, and LinkedIn.• Develop a content publishing calendar that will keep all accounts active and timely• Stay up to date on the latest social media trends to identify the most effective direction, application, and strategic technology and outreach practices for meeting identified communications goals.• Direct an array of ABA staff to ensure consistency of tone and voice and message dissemination.• Evaluate existing marketing and communications plans and advise management where and when social media should be integrated to achieve stated objectives.• Analyze and report on effectiveness of social media activities and campaigns to identify areas for improvement• Develop social media strategy for ABA’s CEO and other spokespeople as needed• Collaborate with internal and external creative teams on the planning, creation and roll-out of immersive social assets native to each social platform• Plan, monitor, strengthen, and maintain presences on ABA’s key social media channels (e.g. Twitter, Instagram, Facebook); seek and lead new opportunities for ABA social media outposts and experimentation• Review and analyze data from ABA’s social media marketing and measurement services; work with communications and web teams to help set goals based on the current data; and use data to formulate strategies that increase engagement and exposure for all of ABA’s social media outlets.Requirements:6-8 years of experience. Solid understanding of SEO and content marketing. Experience with paid social advertising.• Related banking or trade association experience a plus• Expert knowledge of all major social media platforms including publishing and analytics• Excellent web editorial and copy writing skills and a strong grasp of the visual web• Basic video and photo editing skills• Attention to detail• Excellent communication, presentation and organizational skills• Customer service mindset• Ability to communicate graphic ideas clearly and quickly• Ability to meet deadlines, accomplish work in order of priority; professionally maintain composure & effectiveness under pressure and changing conditions• Self‐motivation, leadership, teamwork and collaboration• Working knowledge of, or willingness to learn: PowerPoint, Photoshop, InDesign, and Excel• Familiarity with Google Analytics• Working knowledge and understanding of social media and monitoring suite suppliers such as Hootsuite or Tweetdeck• Strong project management and organizational skills• Ability to take initiative and act proactively• Graphic Design experience a plus

Please see full position description at:*4E4D3E131D7BC5D4


Job Posted: September 11, 2017