Lead of PR and Media

Description

What We Can Achieve Together:

The Lead of PR and Media creates, manages and implements marketing and media relations strategies, plans, and tactics focused on advancing the strategic media and public relations goals for The Nature Conservancy in New York. They will be part of a marketing and communications team in New York and work closely and collaboratively with our Global Media team and others across our global organization to maximize media opportunities and coverage in top outlets in the New York media market. They will also enhance our reputation and visibility by aligning us with influential cultural institutions, events and social influencers.

We’re Looking for You:

The Lead of PR and Media is responsible for creating, managing and implementing media, influencer, speaking events and partnerships to elevate our brand, conservation priorities, spokespeople and subject matter experts. This work is part of the larger Communications and Marketing team’s focus on increasing awareness of TNC, inspiring new partnerships, expanding our influence and motivating new supporters.

Responsibilities & Scope

• Deeply understand our Conservation and Fundraising priorities and create a comprehensive PR plan to help achieve our goals while aligning with business, cultural and societal trends.
• Create and execute media relations strategies to advance the organization’s goals, including analyzing media coverage and public sentiment to refine messaging and strategy.
• Identify media opportunities and proactively develop pitches in collaboration with the conservation and marketing team.
• Cultivate and manage relationships with key media outlets across print, broadcast, audio and digital media.
• Draft talking points and brief TNC’s spokespeople while increasing media coverage in key outlets.
• Write well-crafted, thoughtfully researched, compelling and effective media pitches, backgrounders, press releases, bylines and op-eds.
• Implement strategies to expand the visibility of the Executive Director and other key New York leaders in media outlets that reach key audiences.
• Act as a strategic advisor to senior leadership on reputational opportunities and risks in the media landscape and serve as the organization’s primary media liaison in New York.
• Manage crisis communications and rapid response efforts in coordination with global and national teams, ensuring timely and effective messaging.
• Build and maintain relationships with key stakeholders in New York’s business, cultural and civic communities to enhance TNC’s visibility and credibility.
• Leverage New York City’s unique media, cultural and influencer ecosystem to position TNC as a thought leader in conservation and climate action.
• Identify and secure speaking opportunities for New York leaders at relevant industry and cultural events, and develop partnerships with trusted institutions.
• Identify and engage with influencers who authentically align with The Nature Conservancy’s brand.
• Submit organizational work and leadership for relevant awards to advance brand recognition and reputation.
• Set performance benchmarks and track and analyze progress in partnership with the analytics lead.
• Travel occasionally for business meetings, events, trainings and team retreats.
• May supervise one or more professional staff and communications agencies.
• Perform other related duties as assigned.

What You’ll Bring:

• Bachelor’s degree in a related field and a minimum of 8 years of related experience or an equivalent combination.
• Experience in project management, developing communications, media and engagement strategies and measuring results.
• Experience cultivating and managing client relationships.
• Experience supervising staff and teams.

Desired Qualifications:

• Experience gaining the trust of subject matter experts at all levels.
• Ability to persuasively convey the mission of The Nature Conservancy to diverse groups including donors, board members and the public.
• Experience writing for executives.
• Strong writing, editing and proofreading skills.
• Experience organizing and coordinating multiple projects simultaneously.
• Experience cultivating and managing media and stakeholder relationships.
• Experience managing and implementing media strategies and measuring results.
• Experience developing media relations networks.
• PR agency experience and/or experience managing client relationships in a PR setting.
• Experience supervising staff and teams.
• Knowledge of current and evolving trends in media and influencer relations.
• Familiarity with communication technologies and best practices.
• Excellent writing, presentation and communication skills.
• Knowledge of trends in relevant disciplines.
• Experience leading or managing projects.
• Demonstrated cultural competency and multilingual communication skills, with preference for Spanish proficiency.
• Ability to foster an environment of creativity and professional growth.

Salary Information:

The starting pay range for a candidate selected for this position is generally within the range of $124,270. This range applies only to candidates whose country of employment is the USA. Actual pay will depend on factors such as location, qualifications, specific skills and experience. Candidates outside the USA will receive a different pay range based on the local labor market. Geographic location will be confirmed during recruitment.

Who We Are:

The Nature Conservancy’s mission is to protect the lands and waters upon which all life depends. As a science-based organization, we create innovative, on-the-ground solutions to the world’s toughest challenges so that people and nature can thrive. We are guided by values that include respect for all people, communities and cultures.

We strive to cultivate an inclusive work environment where all colleagues feel a sense of belonging and their unique contributions are valued. We recognize that candidates bring diverse experiences beyond traditional job requirements and encourage all qualified applicants to apply.

What We Bring:

Since 1951, TNC has grown from a small nonprofit into one of the most effective and wide-reaching environmental organizations in the world. With more than 1 million members, over 400 scientists and a diverse global team, we make a meaningful impact on conservation worldwide.

TNC offers a competitive and comprehensive benefits package, including health care benefits, flexible spending accounts, a 401(k) plan with an 8% employer match, parental leave, paid time off, life insurance, disability coverage, employee assistance programs and additional well-being benefits.

We offer a flexible work environment that supports the health and well-being of our employees.

Our recruiting process includes rolling interviews, meaning applications are reviewed as they are received. Once a strong candidate pool is identified, the role may be closed. We encourage candidates to apply as soon as possible.

Employees must submit applications through Workday via the Jobs Hub.

The Nature Conservancy is an Equal Opportunity Employer. We are committed to building an inclusive organization and encourage applicants from all backgrounds, including all races, religions, genders, sexual orientations, gender identities, ages, abilities and veteran statuses.

The successful applicant must meet the requirements of The Nature Conservancy’s background screening process.

If you have military experience, you may use the U.S. Military Skills Translator to match your experience with current job openings.

TNC is committed to providing accommodations for qualified individuals with disabilities and disabled veterans. If you require assistance, please email [email protected] with “Request for Accommodation” in the subject line.

Apply here