Managing Director of Impact Media

# Managing Director of Impact Media

We’re looking for a dynamic, social-first, strategic media leader who is excited to transform ParentsTogether’s mission into multi-format, cross-platform content that reaches parents at scale. The ideal candidate is entrepreneurial with a growth mindset, having equal strengths in storytelling and content production, along with the operational rigor to manage high-performing teams.

The Managing Director of Impact Media will combine a passion for kids and families with the expertise to lead a team in creating and distributing compelling content that is topical and culturally fluent. Our mission is to reach people who scroll past traditional news media with issue-driven content that speaks to their everyday parenting experiences and challenges.

We’re looking for a people leader, someone who can teach, guide and create where no task is too small or too big.

This role will report to the Executive Director, and work closely with the CEO of the for-profit ParentsTogether Holdings (anchored by the Motherly brand). This is a senior role for a builder who knows how to take an ambitious strategic direction and translate it into a roadmap, a high-performing team, and a media operation that consistently delivers results.

We strongly encourage you to apply if this role and our mission sound interesting to you, even if you are not sure you meet all of the qualifications. We are interested in a wide variety of experiences and backgrounds.

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## About Us

Founded in 2012, ParentsTogether is the largest mission-driven media organization serving parents in the United States. Through a growing network of media properties (including Motherly), we reach approximately 32 million parents a year with trusted, emotionally resonant content that meets parents where they already spend their time – scrolling social feeds, watching vertical video, and building relationships with creators and influencers they trust.

We are a multi-entity organization comprised of:

– ParentsTogether Foundation, a 501(c)(3) that anchors our charitable mission and owns PT Holdings
– ParentsTogether Action, a 501(c)(4) that conducts advocacy and permissible lobbying
– PT Holdings, a for-profit C-corporation that owns and operates Motherly and serves as the vehicle for building our multi-brand parent lifestyle media portfolio

ParentsTogether’s theory of change is rooted in the belief that to build a world where all kids and families can thrive, we must reach parents beyond the audiences typically engaged by issue-focused organizations.

We produce content that takes on the forces shaping families’ lives — the economy, healthcare, education, kids’ safety, the policies and power structures behind it all — with the cultural fluency and craft to break through to parents who don’t follow news or politics. We are not just talking to people who already agree with us; we are building a “bigger we.”

Bridging these efforts requires a team that can move fast, learn quickly, and operate across very different kinds of work — from shaping narratives to leveraging technology innovation. Our strategy framework is based on lean startup principles: we try out ideas quickly, see what works, and iterate. We work collaboratively to solve challenges together, and we drive impact on high-stakes issues in a positive, low-ego, low-drama work environment.

As ParentsTogether has grown into a media network reaching tens of millions of parents, media and culture-shaping have become central to how we drive impact. The Managing Director of Impact Media will play a defining role in this next chapter, helping shape what mission-driven media at scale looks like in this moment.

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## About the Role

The Managing Director of Impact Media leads the programmatic teams that fuel our impact media work (including content, production, narrative, and issue storytelling). The role is responsible for two interconnected jobs:

### Translating strategic direction into a clear, executable roadmap
Working with the Executive Director and senior leadership, you’ll take ParentsTogether’s vision for impact issue-focused media and turn it into a concrete plan: which audiences we go after first, what content bets we’re making, how we sequence the work, how we leverage emerging tech to accelerate our processes, and what success looks like. You’ll bring rigor and structure to ambitious ideas, pressure-testing them, identifying what it will actually take to deliver, and building the case to funders and stakeholders for the resources required.

### Managing content, production, narrative, and storytelling teams
You’ll lead across multiple functions and bring the operational rigor and strategic clarity needed to build the teams and tools to consistently produce content that takes on the issues shaping families’ lives — and reaches parents who don’t follow news or politics. You’ll support our content, narrative, and product teams in creating durable audience relationships, building scalable content franchises, and developing repeatable formats.

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## Responsibilities

### Strategic Planning and Execution
– Translate ParentsTogether’s vision for mission-driven media into a clear, sequenced roadmap with concrete milestones, resourcing, and success metrics.
– Identify and operationalize new audience development and narrative strategies, such as reaching dads through the issues that affect their families, or reaching MAHA-curious parents through coverage of the forces shaping kids’ health — by translating them into testable plans the team can execute against.
– Partner with the Executive Director on funder conversations related to media strategy, articulating what specific bets require, what they will deliver, and how progress will be measured.
– Make clear, evidence-informed decisions about where the team should focus, what to test, and what to scale.

### Team and Operational Leadership
– Manage and integrate the multiple teams that power our pro-social impact media — content, production, narrative, and storytelling.
– Set clear strategic and editorial direction across these teams, and align their work against shared priorities and goals.
– Coach and develop team leaders across functions; set clear expectations and high standards; provide direct, timely feedback; and support the team’s growth as the work evolves.
– Oversee the design of systems, workflows, and tools that allow these teams to operate efficiently and learn quickly — from ideation through production and distribution to performance analysis.
– Establish an incubation model that consistently produces, tests, and validates new ideas, generating clear signals about what works and a reliable pipeline of proven concepts.
– Set and hold teams accountable to performance benchmarks that reflect both reach and resonance.

### Cross-Functional Leadership Across the Network
– Serve as the connective tissue between issue-focused content and lifestyle/entertainment content produced across Motherly and other PT Holdings properties.
– Partner with Motherly and PT Holdings leadership to align on shared narrative priorities and identify opportunities for amplification across the network.
– Work closely with senior leadership to ensure media execution stays tightly aligned with organizational priorities.
– Identify and resolve gaps in cross-team workflows, communication, or strategic alignment.

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## You’ll Be a Great Fit If You:

– Have built something — hands-on leadership experience in digital media with accountability for reach and engagement.
– Are fluent in modern digital media across social, video, email, SMS, and emerging formats.
– Have an experimental, iterative mindset and a track record of growing audiences and developing new content franchises.
– Are tech-forward and understand how AI is shifting the media industry.
– Are skilled at translating vision into execution.
– Have meaningful people management and hiring experience.
– Know how to align multiple teams around shared goals.
– Believe deeply in the thesis that issue-driven content can reach non-political parents.
– Thrive in evolving environments.
– Bring a thoughtful approach to equity in practice.

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## Position Details

This is a full-time role. Salary ranges from $180,000 to $215,000, depending on experience.

**Location:** Remote/flexible — generally available 12 PM – 5 PM ET on most weekdays.

This position reports to the Executive Director and oversees a team of 10+ employees and contractors.

**Benefits include:**
– Health insurance (with cost-share for dependents)
– Three weeks of vacation plus holidays and the last week of the year off
– Paid family and sick leave
– Retirement match after four months
– FSA account
– Exempt position

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## How to Apply

Applications will be reviewed on a rolling basis. Please apply on our Career Page at `https://www.careers-page.com/parents-together-foundation` and include:

– Resume
– Answers to the following questions (one to two paragraphs each):
– How many years of people management experience do you have? What is the largest team you’ve led? How would your employees describe you as a manager?
– What does it look like, in practice, to make content genuinely welcoming to people who don’t already agree with you?
– Describe a recent successful piece of content or content strategy you led. Why did it work? What impact did it have? What platform or distribution choices drove the result?

ParentsTogether is committed to building a diverse team. People of color, people from poor and working-class backgrounds, LGBTQ folks, and people with disabilities are strongly encouraged to apply. We are an equal opportunity employer.