Public Relations & Communications Specialist

19 May, 2020


Public Relations & Communications Specialist

Wernersville, PA


Main Duties and Responsibilities: 

Internal and External Corporate Communications

  • Optimize communications strategies and tactics to enhance an internal culture of corporate awareness, transparency and engagement at every organizational level and for all constituents
    • Work with the Public Relations Team to develop and communicate internal messages through a variety of communication mediums/channels (i.e. Sharepoint, emails, blogs, social media, video, newsletters and on-campus events)
    • Develop new tools and methods to support Caron leaders cross-functionally with aligned messaging and materials that facilitate and maintain a successful, consistent corporate message and voice across all current and potential communications
  • Work with Communications Specialist to provide support for email marketing programs to ensure continuous engagement and ROI from our various constituent groups
    • Strategize on engagement, stewardship and re-engagement tactics 


Thought Leadership:

  • Provide ongoing support for thought leadership initiatives including conducting research, developing talking points and creating PowerPoint presentations
  • Manage and develop content for all channels, as needed, including video production and writing/editing blogs, bylines and white papers


Media Relations:

  • Support ongoing media relations efforts and initiatives
    • Write and/or edit press releases, media alerts, fact sheets, pitches, by-line posts and blog, etc.
    • Staff interviews with Caron experts and reporters
    • Update and organize messaging documents for Caron SMEs
    • Research and develop story ideas and topics as requested
    • Create media lists of reporters, producers, etc.
  • Develop alumni contacts for media outreach
  • Vet incoming calls from media as assigned
  • Oversee media monitoring and compile reports


Social Media

  • Manage social media calendars and campaigns to support integrated marketing communications and government affairs initiatives
  • Write and schedule social media posts, as needed, to support media relations, including tweets, Facebook posts, and LinkedIn status updates



  • Support PR Department with miscellaneous administrative responsibilities, such as maintaining DocuSign releases for projects and library of video/print clips; updating editorial calendars, alumni grid, and media tracker, etc.
  • Create contact reports, as appropriate, for interviews with alumni and meetings with agencies and internal constituents
  • Create a daily/weekly news dashboard of treatment/addiction-related news
  • Circulate media updates to internal distribution list
  • Assist with event management as needed


This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.


Education/Experience Qualifications:

  1. If in recovery, two years of continuous sobriety preferred
  2. Bachelor’s degree in English, Journalism, Communications or related discipline
  3. 5-7 years of internal communications, including social media, experience
  4. At least 5 years of experience with email marketing platforms
  5. Proven media relations experience
  6. At least one-year agency experience preferred


Physical Requirements:

  1. Light lifting and bending (10-20 lbs.)
  2. Sitting, standing and typing for extended periods
  3. Ability to use/maintain office equipment
  4. Ability to travel
  5. Ability to work non-traditional hours including some evenings, holidays and weekends


Knowledge, Skills, and Abilities:

  1. Superior communications skills, both verbal and oral
  2. Excellent grammar and proofreading skills – knowledge of rules of grammar & composition
  3. Organized and effective multi-tasker
  4. Ability to prioritize and coordinate multiple assignments
  5. Strong interpersonal skills with a team-first attitude required – must be able to interview alumni and families about sensitive topics
  6. Ability to work independently in a fast-paced environment
  7. Strong understanding of media relations
  8. Familiarity with non-traditional media
  9. Familiarity with media monitoring tools
  10. Experience with using Microsoft Word, Excel, and PowerPoint in work capacity, and social media platforms such as Facebook, Twitter, and LinkedIn




Bachelors or better in Communications or related field.



4-6 years: Experience in internal communications, including social media

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Learn more here

Job posted: 2020-05-19