Senior Director of Marketing and Communications

05 Nov, 2022


Senior Director of Marketing and Communications

Samaritans, Inc.
Boston, MA


Samaritans, Inc. is the leading suicide prevention organization in Massachusetts, providing lifesaving services 24 hours a day, 7 days a week. Samaritans envisions a world without suicide. Our mission is to prevent suicide and offer hope and support to those affected. For nearly 50 years, Samaritans volunteers – selected, trained and supported by a dedicated professional staff – have provided compassionate and non-judgmental support, free of charge, to callers through its Helpline, and now to texters as well.

This growing organization provides prevention, intervention, and postvention services that make our communities healthier and happier, and reduces the stigma associated with suicide and mental health concerns. We provide a working environment that celebrates the positive lifesaving work that occurs here each and every day.

Samaritans works to prevent suicide and support those who have lost someone to suicide throughout Greater Boston and MetroWest Massachusetts. Our services are free, confidential, and nonjudgmental. We are located in downtown Boston.


The Senior Director of Marketing and Communications is responsible for leading the organization’s initiatives to build awareness of its lifesaving suicide prevention services. These responsibilities are focused on strategy and narrative, management, media and public affairs, and communications.

This is a growing organization. As such, the person in this Senior Director role has an opportunity to shape and develop the marketing and communications function for Samaritans.


  • Develop and execute strategic marketing and communications plans, awareness campaigns, and external activities via paid, donated, earned, and owned media platforms.
  • Manage brand image externally, including overseeing the management of the organization’s website and social media channels, to ensure the Samaritans brand is well-regarded, respected, and revered.
  • Expand organizational reach beyond current stakeholders, volunteers, and donors, resulting in increased engagement, service utilization, and awareness.
  • Work closely with other departments to monitor and analyze stakeholder engagement, adjusting promotional strategy and materials accordingly.
  • Oversee print and digital promotional materials, such as annual report and other collateral publications


  • Develop and implement rapid response / crisis communications strategies, managing internal staff in the response to a crisis, preparing leadership for public engagement, and evaluating the organization’s response
  • Proactive identification of media opportunities, securing high-value media placements around key issues, preparing leadership for media opportunities, managing media lists and press contacts
  • Oversee design, development, and dissemination of electronic newsletter
  • Place, pitch, and publish various public media content, developing and maintaining relationships with relevant journalists, editors, and producers


  • Support special events and external audience engagement opportunities
  • Contracts and projects with communications vendors and consultants
  • Supervise one direct report employee
  • Stay current on framing conversations surrounding suicide and mental health
  • Collaborate with leadership team and colleagues to ensure strategic alignment and cadence of marketing and communications activities
  • Execute activities on time and within budget
  • Prioritize concurrent tasks and projects, delegate deliberately, adapt quickly to changing priorities, and help set and meet deadlines
  • Experience and comfort maintaining strong relationships with journalists, editors, major press outlets, and influencers across print, digital, and broadcast media
  • Develop and maintain metrics to track the efficacy of communications efforts
  • Knack for storytelling, evoking shared values, and moving people to action
  • Excellent presentation and oral communication skills
  • A commitment to racial equity, diversity, inclusion, and belonging, with an approach that values the individual and respects differences and builds networks


  • At least five years of experience in similar role with aligned responsibilities, including experience in a management-level role
  • A strong team player
  • A calm resourceful problem-solver
  • A desire to learn and develop commensurate with a growing organization and team
  • Outstanding work ethic, self-motivated and takes initiative
  • Excellent interpersonal skills
  • Communicates effectively and respectfully
  • Passion and commitment to Samaritans’ mission


  • Samaritans’ employees must be vaccinated against COVID-19 or obtain an approved medical or religious exemption. An offer is contingent upon proof. Office is re-opened and on a hybrid schedule with an average of 2 days per week in office, after a period of onboarding for new hires.
  • To learn more about Samaritans, please visit:
  • Samaritans is an equal opportunity employer and is committed to hiring staff who reflect the diversity of the communities we serve. Candidates of color, bilingual, and bicultural candidates are strongly encouraged to apply. 

All applicants must submit materials through this link.

*Applications that are missing a resume or cover letter may not be considered.

Job posted: 2022-11-05