Senior Public Relations Lead

About the Job

About Kinaxis

Elevate your career journey by embracing a new challenge with Kinaxis. We are experts in tech, but it’s really our people who give us the passion to always seek ways to do things better. As such, we’re serious about your career growth and professional development because people matter at Kinaxis.

In 1984, we started out as a team of three engineers based in Ottawa, Canada. Today, we have grown to become a global organization with over 2,000 employees around the world and support 40,000+ users in over 100 countries. As a global leader in end-to-end supply chain management, we enable supply chain excellence for all industries. We are expanding our team in the US and globally as we continue to innovate and revolutionize how we support our customers.

Kinaxis has a well-established team of Sales and Professional Services professionals across the US. Our newest office is based in Irving’s Las Colinas development and will serve as a centralized hub where employees and customers from across the US can come together to work toward solving some of the biggest challenges facing supply chains.

Location

This is a remote position. You can work from home and be located anywhere in the USA.

About the Team

The Senior Public Relations Lead brings extensive professional experience and is a strategic corporate storyteller with a journalistic mindset who delivers results that drive the success of our business and our people. Collaborative and curious, you can identify and articulate compelling stories and turn them into effective coverage. You understand the full spectrum of owned, earned, and paid media and use your capacity to leverage them for maximum effect.

While working in collaboration with a range of internal and external stakeholders, you think globally, empower and inspire those around you, and contribute to a culture of creativity and continuous improvement.

What You Will Do

• Create and execute a strategic global PR strategy that amplifies our success and the success of our customers, differentiating us in a rapidly evolving market.
• Act as an embedded reporter and storyteller, sourcing new and interesting stories from within Kinaxis and developing them to share with the world.
• Cultivate and grow relationships with journalists to earn media coverage that promotes our mission, strategy, capabilities, and successes.
• Work collaboratively across the company, including marketing, sales, investor relations, analyst relations, and executive leadership, to align and prioritize the most effective PR activity.
• Work with key internal spokespeople to deliver comprehensive and timely briefings; identify and lead media training for select spokespeople.
• Ensure orchestrated execution of PR activity for maximum impact across all audiences and channels.
• Ensure PR output is available for sales enablement and that value is communicated and celebrated internally.
• Measure and analyze results consistently. Develop, maintain, and enhance PR analytics and provide high-level weekly and monthly reports.
• Manage PR agencies in North America and EMEA; coach the PR specialist.
• Manage PR vendors, including distribution and monitoring services.
• Establish relationships and work closely with customers and partners on joint PR activity.
• Support the development and maintenance of a PR scorecard to track and measure program success.

What We Are Looking For

• 7-10 years of progressive experience in B2B public relations, with a minimum of 5 years in an enterprise software environment.
• Established relationships with technology, business, and/or supply chain journalists and experience with related conferences and awards.
• Experience managing PR agencies and working with senior executives at the C-level.
• Ability to form relationships with and provide communications counsel to colleagues at all levels.
• Deep experience in media relations and issues management, having played a role as a trusted advisor to senior leaders on high-profile reputational risks and opportunities.
• A journalistic ability to source stories, outstanding written and verbal communication skills, and the ability to distill complex technology and business information into clear, concise, and compelling messaging.
• Strategically minded, collaborative, with demonstrable understanding of how PR and communications functions serve and support the business.
• Advanced project management and process capability, with superb attention to detail and deadline management.
• Professionally skilled and savvy in social/digital communications.
• Energetic and enthusiastic with strong presentation skills.
• Demonstrates diversity, equity, and inclusion in their work.
• University or college degree in a related field.

Perks and Benefits

• Flexible vacation and Kinaxis Days (company-wide day off on the last Friday of every month).
• Flexible work options.
• Physical and mental well-being programs.
• Regularly scheduled virtual fitness classes.
• Mentorship programs and training for career development.
• Recognition programs and referral rewards.
• Hackathons.

Work With Impact

Our platform directly helps companies power the world’s supply chains. We see the results of what we do out in the world every day—when we see store shelves stocked, when medications are available for our loved ones, and so much more.

Work With Fortune 500 Brands

Companies across industries trust us to help them take control of their integrated business planning and digital supply chain. Some of our customers include Ford, Unilever, Yamaha, P&G, Lockheed-Martin, and more.

Social Responsibility at Kinaxis

Our Diversity, Equity, and Inclusion Committee weighs in on hiring practices, talent assessment training materials, and mandatory training on unconscious bias and inclusion fundamentals. Sustainability is key to what we do, and we’re committed to a net-zero operations strategy for the long term. We are involved in our communities and support causes where we can make the most impact.

Accommodations

Kinaxis welcomes candidates to apply to our inclusive community. We provide accommodations upon request to ensure fairness and accessibility throughout our recruitment process for all candidates, including those with specific needs or disabilities.

If you require an accommodation, please reach out to us at [email protected].

For more information, visit the Kinaxis website or the company’s blog.