Social Media Coordinator

29 Oct, 2020


Social Media Coordinator

Vilaggio Hospitality Group
Manassas, VA

We are looking for a creative, experienced Social Media Coordinator to join our team! You will be responsible for developing KPIs, and designing social campaigns and a social media strategy that will help us reach our goals. Excellent communication skills are a must, as you will be working with multiple teams to ensure cohesiveness in all the text, image, and video content created for our platforms.

Our ideal candidate will have previous experience in a similar role, and a Bachelor’s degree in a relevant field. You should have a strong understanding of current best practices for multiple social networks, and previous experience using tools to monitor and measure the effectiveness of the campaigns you create.

Social Media Coordinator Responsibilities

  • Discover any current trends that may be applicable
  • Develop, implement, and manage our strategy for each social media platform
  • Create engaging content in text, image, and video format
  • Collaborate with designers on creating informative and attractive content
  • Measure all web traffic
  • Monitor SEO
  • Define social media KPIs
  • Ensure maximum effectiveness by staying up-to-date with any changes on all social platforms
  • Collaborate with Sales, Marketing, and Management teams
  • Facilitate conversations online with guests and respond to any questions
  • Report on online feedback and reviews from guests
  • Create an optimal schedule for posting, considering both guest engagement metrics as well as web traffic
  • Oversee the layout of all social media accounts
  • Suggest new methods to attract prospective guests
  • Suggest ways to optimize content
  • Measure campaign success
  • Stay on top of the current best practices and technologies for each social media platform
  • Use social media marketing tools to improve efficiency and manage all accounts effectively


Social Media Coordinator Requirements

  • BS/BA degree in Marketing, Photography, Media, or a related field
  • Previous experience working as a Social Media Coordinator or in a similar role
  • Knowledge and expertise with multiple social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Instagram
  • Knowledge and expertise working with email marketing applications such as Constant Constact
  • In-depth knowledge of Google Analytics, keyword research, and SEO
  • Ability to deliver creative text, image, and video content
  • Familiar with marketing channels and online marketing strategies
  • Ability to grasp future digital technology trends and act on them proactively
  • Ability to multitask
  • Strong analytical skills
  • Excellent communication skills
  • Critical thinker
  • Excellent time-management skills

Learn more here

Job posted: 2020-10-29