Jobs

Social Media Editor

Overview

The Atlantic Council seeks a skilled, creative editor and digital-media strategist to join its Editorial team and help take its socialmedia platforms to new heights of excellence.

The Social Media Editor will work closely with other members of the Editorial team, the broader Engagement team, and the Council’s sixteen programs and centers to promote and cultivate audience engagement with the Council’s editorial work and events across the organization’s main accounts on Twitter, Facebook, LinkedIn, and Instagram.

The Social Media Editor will draw on experience in social and digital media to improve the delivery, boost the discussion, and increase the influence of the Council’s vital work to help the United States and its allies and partners shape policy solutions to the world’s defining challenges.

The Social Media Editor will manage the Council’s presence and craft its voice on these platforms, conceive and execute social media plans for major initiatives, and coordinate content, messages, and campaigns across the organization’s digital channels.

The Social Media Editor will also help develop and implement a social media strategy and social media guidelines for the Council to maximize the reach and impact of its work, enhance its presence and experimentation on existing platforms, expand into new ones, and launch and sustain new products and efforts native to social media such as Twitter Spaces, innovative threads, and short videos.

The ideal candidate will have an in-depth understanding of current and emerging social media platforms, tools, and analytics; a track record of rolling out social media strategies; and extensive knowledge of social media standards and best practices.

The ideal candidate will also have a background in international affairs and experience working at think tanks, journalism/media organizations, or similar institutions, along with experience managing relationships across a large organization and collaborating effectively with colleagues who have varying aptitudes for and attitudes toward social media.

The Social Media Editor will report to the Managing Editor. This role is based in our Washington, DC headquarters on a hybrid schedule.

Job responsibilities

• Manage the day-to-day operations for all the Council’s main social media channels (Twitter, Facebook, LinkedIn, Instagram), including writing and editing posts, tracking metrics, monitoring social feeds, and amplifying posts from Council experts and programs/centers.
• Support and guide staff running program/center social media accounts.
• Write and edit social media posts to a high standard, removing errors, improving quality, exercising sound editorial judgment, creating professional copy consistent with the Council’s style guide and editorial guidelines, and maximizing impact.
• Serve as a main point of leadership for editorial standards and quality.
• Help create and define the voice of the Council on social media.
• Create dynamic written, graphic, and video content that increases and deepens our audience’s engagement with our work, in coordination with our editors, designers, and video team.
• Help lead efforts to further audience engagement and growth, and to manage and nurture the community we’ve built around our work.
• Develop and oversee the day-to-day implementation of a strategy for the Atlantic Council’s social media platforms, working with colleagues in the Editorial, Digital, Events, and Strategic Communications teams.
• Define and monitor metrics from Sprout Social, Google Analytics, and social media platforms to develop key performance indicators (KPIs) for the Council’s social media channels; compile analytics and insight reports; track performance; and optimize the Council’s content strategy to achieve our goals on these platforms.
• Develop Council-wide policies and procedures for managing social media channels.
• Collaborate across the Council to execute large social media campaigns for major initiatives and flagship conferences, which will occasionally involve travel to provide on-the-ground support for these events.
• Manage engagement with our audiences during live events, including live-tweeting and live-clipping big events to illustrate and amplify key moments.
• Collaborate with the marketing team to develop paid advertising campaigns for events and high-priority editorial products.
• Other tasks as assigned.

Qualifications

• Bachelor’s degree or higher in journalism, international affairs, communications, public relations, marketing, or a related field.
• Approximately 2-6 years of relevant experience in social media management, digital media, marketing, communications, or related roles.
• Knowledge of Sprout Social and Google Analytics is strongly preferred.
• Experience with graphic design and short-form video editing is strongly preferred.
• Proficiency with content-management systems (WordPress) and design software (e.g. Canva or Adobe InDesign and Photoshop) is a plus.
• Knowledge of media workflow, organization, tools, and tactics, including hands-on experience in content creation and management.
• Excellent writing and editing skills, strong editorial instincts and judgment, a keen attention to detail, and the ability to deliver creative multimedia content (text, image, and video).
• Experience in assessing a target audience and how to design unique campaigns to capture their attention.
• Experience with paid social media promotion.
• Experience in creating new editorial products and managing multiple product lines.
• Demonstrated ability to meet tight deadlines, juggle simultaneous assignments, and handle multiple priorities.
• Proven ability to work independently and proactively, and to take initiative.
• Demonstrated capacity to be a team player in a dynamic environment and work with all levels of staff and external partners.
• Strong communications skills.
• Strong administrative and organizational skills, and the ability to cope with ambiguity.
• An understanding of think-tank work and the Washington, DC policy environment.
• Experience working with policy experts to facilitate the expression of their subject matter expertise to both niche and broad public audiences.
• Interest in and knowledge of international affairs and a commitment to the mission and goals of the Atlantic Council.

Job posted: 2023-01-18