Social Media Producer

# Job Description

A Starting Point (ASP) is looking for a Social Media Producer who lives online, understands what makes people stop scrolling, and knows how to turn complex issues into content people actually want to watch, share, and talk about.

This role is equal parts creative, strategist, and operator. You’ll own how ASP shows up across platforms—shaping our voice, building audience, and turning our content into something that lands in the group chat, not just the feed.

You’ll work daily with content focused on government, public policy, and politics—translating complex issues into clear, engaging, and nonpartisan content for a digital audience.

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## What You’ll Do

– **Own ASP’s social presence** end-to-end—strategy, content, execution, and performance
– **Build and evolve our brand voice** across platforms (Instagram, TikTok, YouTube, X, LinkedIn)
– **Develop content strategies** that drive growth, engagement, and repeat viewership
– **Turn policy and current events** into clear, scrollable, high-performing content
– **Partner with editorial and production teams** to ensure accuracy, clarity, and balance across content
– **Appear on camera** to break down policies, explain issues, and serve as a clear, credible voice of ASP’s editorial content (option)
– **Manage posting schedules**, edit and publish content, and actively monitor engagement
– **Analyze performance** and optimize based on what’s actually working (not just what looks good)
– **Launch and test new content franchises** and formats
– **Partner with sales and partnerships teams** to build co-branded campaigns that feel native to social
– **Source and manage creator relationships**
– **Stay ahead of platform trends**, formats, and cultural moments—and know when to use them (and when not to)

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## What We’re Looking For

– **Strong writer and communicator** — you know how to say more with less
– **Deep understanding of social platforms**, especially Instagram, TikTok, and YouTube
– **Sharp editorial instincts** — you know what’s interesting, what’s clear, and what people will engage with
– **Ability to translate complex topics** (especially government and policy) into plain language
– **Strong editorial judgment** about what to cover, how to frame it, and how it shows up across platforms
– **Experience with video and content production tools** (Premiere Pro, Photoshop, Frame.io, etc.)
– **Organized and accountable**, able to manage multiple workflows at once
– **Alignment with ASP’s nonpartisan mission** and a genuine interest in civic engagement

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## Bonus if you:

– **Have experience launching or scaling social accounts**
– **Understand cross-platform content performance**
– **Comfortable working in a nonpartisan environment** and presenting multiple perspectives fairly

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## Details

**Location:** Remote (DC, NYC, or LA preferred)
**Education:** Bachelor’s degree or equivalent experience

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## Why Join ASP

We’re a next-gen media platform turning policy into plain language and making civic engagement part of people’s daily lives. We give young audiences trusted, human access to the ideas and leaders shaping the future. This role is a chance to grow with a mission-driven team, make a tangible impact, and help shape the next phase of our business — all while redefining how the next generation engages with the world around them.

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## Apply

Send your resume and a short note (or examples of your work) to **[email protected]**.
Still have questions about the role? Send them our way.