Social Media Specialist

15 Aug, 2021


Social Media Specialist

University of the People

The Social Media Specialist will manage social marketing initiatives to drive UoPeople’s global brand awareness and student enrollment goals. This position will have a strong focus on growing UoPeople’s brand presence on Twitter and will manage outreach opportunities for other channels and social influencer accounts.



  • Responsible for growing UoPeople’s brand presence for UoPeople’s Twitter platform through monitoring threads and trends on relevant topics, utilizing brand listening tools and facilitating social interactions
  • Scaling up online brand presence and social interactions for the UoPeople LinkedIn platform
  • Identifying, securing, and executing relevant social media influencer activations to support strategic & tactical marketing goals
  • Driving traffic opportunities to UoPeople website through development of UoPeople content marketing opportunities on external sites & blogs
  • Working in strong collaboration across the Enrollment team members and other departments to drive UoPeople brand awareness goals



  • Bachelor’s Degree in a relevant field
  • 3- 5 years’ experience in Marketing and/or Social Media
  • Experience in higher education – an advantage
  • Expert knowledge of Twitter platform
  • Passion for organizational mission & social trends
  • Well-organized and a self-starter, works well under pressure
  • Ability to multi-task across various project management tools
  • Willingness to work outside normal days and time



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Job posted: 2021-08-15