Vice President, Marketing & Communications

08 Jul, 2020

Jobs

Vice President, Marketing & Communications

Spin
San Francisco, CA
Spin operates electric scooters in cities and campuses nationwide, bringing sustainable last-mile mobility solutions to diverse communities. Recognized for its consistent cooperation and collaboration with cities, Spin partners closely with transportation planners, elected officials, community groups, and university administrators to bring stationless mobility options to streets in a responsible and carefully orchestrated manner.
Based in San Francisco, Spin is a diverse team of engineers, designers, urban planners, policymakers, lawyers and operators with experience from Y Combinator, Lyft, Uber, local and federal government, and the transportation advocacy world. Spin was known for launching the first stationless mobility program in Seattle, and has since expanded to become the exclusive electric scooter partner in mid-sized cities like Coral Gables, Florida and Lexington, Kentucky, and one of a few permitted scooter operators in large cities like Denver, Detroit, and Washington, D.C. The team embeds in cities and neighborhoods to understand their specific transportation needs, and hires locally from the community.
Spin is expanding quickly and looking for top-tier talent to help us bring affordable and accessible transportation options to cities and define what future safe streets will look like.
About the Role

In this role, you will lead the Brand Marketing and Communications teams to drive the development of an integrated marketing and communications strategy targeting primarily consumers, policy stakeholders, and recruits. Reporting to the President and working closely with the Executive Team, you will keep the broader team informed of all marketing and communications plans and campaign metrics, and provide insight on how to improve our efforts.

You must be a great storyteller, customer-centric, data-driven, and results oriented, and able to navigate the complexities of developing a brand that appeals to multiple differences audiences in our regulated market. This candidate should thrive in a fast-paced environment with a “roll up your sleeves” attitude, strong bias-to-action, and entrepreneurial spirit.

Responsibilities
  • Lead the development of an integrated, multi-channel marketing and communications strategy that aligns with Spin’s goals and objectives.
  • Develop clear messaging around Spin’s product and value proposition.
  • Help shape Spin’s voice and tone; set clear guidelines that drive consistency across marketing and communications.
  • Develop content for the communications strategy including web, email, and social.
  • Lead market research to help inform product development, positioning and pricing execution.
  • Execute email marketing campaigns across targeted audience segments to drive awareness and conversion.
  • Maintain relationships with and oversight over outsourced agencies.
  • Develop and manage communications calendar.
  • Represent the organization to the media and to important stakeholders.
  • Track and report on campaign metrics.
  • Build out a growing marketing and communications infrastructure with preferred outside agencies, full-time staff, and contractors as needed.
  • Oversee employees of Marketing and Communications.
  • Be involved in interviewing, hiring, and career life cycle decisions within the department.
  • Manage marketing and communications budgets.
Qualifications 
  • Previous experience as a VP of Marketing & Communications, CMO, Head of Communications, or similar role.
  • Experience driving an integrated communications program at a start-up or early stage organization.
  • 10 plus years of experience building and leading a team of marketing and communications professionals.
  • Degree in Marketing, Communication or similar relevant field (MA or MBA preferred)
  • Proven ability to craft successful marketing campaigns and manage a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques.
  • Solid knowledge of SEO, web analytics, Google Adwords, and digital marketing tools/techniques.
  • Exceptional leadership skills.
Benefits & Perks
– Opportunity to join a fast-growing startup and help shape and establish the company’s industry leadership
– Competitive health benefits
– Daily catered lunch in our SF office
– Unlimited PTO for salaried roles
– Commuter stipend plus pre-tax benefits
– Monthly cell phone bill stipend
– Wellness perk for salaried roles
Spin is an equal opportunity employer and will not discriminate against any employee or applicant for employment in an unlawful matter. We celebrate diversity and are committed to creating an inclusive environment for all individuals. Spin treats all employees and job applicants on the basis of merit, qualifications, and competence without regard to any qualified individuals’ sex, race, color, religion, national origin, ancestry, gender (including pregnancy, breastfeeding, or related medical condition), sexual orientation, gender identity, gender expression, age, physical or mental disability, medical condition, genetic characteristic or information, marital status, military and veteran status, or any other characteristic protected by state or federal law. Spin also considers qualified applicants with criminal histories, consistent with applicable local, state, and federal law.
Spin is committed to providing reasonable accommodations for qualified individuals with disabilities in its job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at job_accommodations@spin.pm.
Learn more here

Job posted: 2020-07-08