Vice President, Media Center

Salary Range:

$200,000.00 to $220,000.00 Annually

Join Our Team as VP, Media Center

Location: New York, NY (Hybrid)

Job Summary

Are you ready to shape the future of digital video, audio, and Digital Out-of-Home (DOOH) advertising? The Interactive Advertising Bureau (IAB) is seeking a Vice President, Media Center to drive thought leadership, standards, and innovation across these rapidly evolving channels.

Reporting to the SVP, Centers of Excellence & Industry Initiatives, you will guide member-driven initiatives, convene industry stakeholders, and grow strategic advisory boards that accelerate the transition from traditional analog media channels to dynamic digital platforms. If you’re an influential leader with deep expertise in CTV, programmatic advertising, podcasting, and emerging media, this is your opportunity to make a lasting impact and drive meaningful change in the digital ecosystem.

Key Responsibilities

Strategic Leadership

• Set the Media Agenda: Identify and prioritize opportunities to address key challenges in digital video, audio, and DOOH—focusing on measurement, standardization, and emerging technologies.
• Oversee Media Center Boards: Launch and guide the strategic direction of the Video and Audio Boards, ensuring they serve as hubs for innovation, collaboration, and industry guidance.
• Thought Leadership: Develop research, frameworks, and action plans around CTV, advanced targeting, programmatic advertising, and ecosystem health to drive member value and market advancement.
• Council & Committee Management: Shape and lead the IAB’s Video and Audio Councils, aligning all efforts toward industry-wide growth and problem-solving.

Standards & Best Practices

• Develop Industry Guidelines: Define, publish, and promote best practices for digital video, audio, and DOOH to ensure a consistent, secure, and innovative marketplace.
• Collaboration with IAB Tech Lab: Partner closely to create and drive adoption of technical standards, fostering interoperability in measurement, data usage, and advertising formats.
• Global Alignment: Coordinate with organizations such as MRC, WFA, and others to harmonize measurement and data standards across markets.

Research & Market Insights

• Market-Making Studies: Work with the IAB Research team to design and release high-impact reports on media trends, audience behavior, and technology innovations.
• Metrics Frameworks: Develop frameworks for ROI, viewability, fraud detection, and other critical success metrics in digital video, audio, and DOOH.
• Technical Alignment: Collaborate with the IAB Tech Lab to align on audience taxonomy, creative specifications, and programmatic buying standards.

Member Support & Engagement

• Educational Programs: Create and facilitate workshops, training sessions, and resources that equip members to navigate emerging trends, best practices, and critical challenges in media buying, measurement, and technology.
• Industry Representation: Serve as the IAB ambassador at events, panels, and conferences, showcasing thought leadership and advocating for member interests in digital media.
• Resource & Advisory Role: Provide one-on-one guidance for members seeking insights on evolving technologies, marketplace dynamics, and strategic partnerships.

Operational Excellence

• Center Operations & P&L: Oversee staffing, budgeting, and overall performance of the Media Center, ensuring efficient use of resources and alignment with IAB’s broader mission.
• Cross-Functional Collaboration: Partner with other IAB Centers of Excellence (Commerce, Experience, Measurement, and AI) to drive integrated solutions that span multiple facets of the industry.
• Deliverables & Timelines: Maintain adherence to IAB timelines and quality standards, ensuring key projects are completed on schedule and to high levels of excellence.

Requirements & Qualifications

Industry Expertise

• 10+ Years of Experience: Proven leadership in advertising, digital media, or related fields, with a focus on digital video, audio, CTV, and DOOH.
• Technical & Business Acumen: In-depth understanding of ecosystem players—publishers, platforms, tech providers, and agencies—and key areas such as programmatic advertising, audio/podcasting, and advanced targeting.
• Established Relationships: Existing network among the media landscape’s core stakeholders, facilitating collaboration and consensus-building.

Skills & Attributes

• Strategic Vision: Ability to identify trends, foresee industry needs, and create frameworks that drive scalable, forward-thinking solutions.
• Engaging Communicator: Exceptional presentation skills and comfort engaging with senior executives at industry events.
• Project & People Management: Demonstrated ability to execute large-scale initiatives, balancing long-term strategy and complex details.
• Innovative Mindset: Passion for shaping the future of digital media, combined with practical know-how in translating ideas into action.
• Collaborative & Positive Attitude: Skilled at working across diverse teams, building consensus, and leading with a solution-oriented approach.

Why You’ll Love IAB

• Collaborative Environment: Work with some of the most brilliant and innovative minds in digital media.
• Purposeful Work: Directly influence the future of digital video, audio, and DOOH—a core growth area for the ad industry.
• Professional Growth: Engage in meaningful initiatives that expand your expertise and elevate your leadership profile.
• Inclusive Culture: Join a team that values diverse perspectives, open debate, and a culture of continuous learning.

This role offers a unique opportunity to shape the future of media, expand and lead the Media Center Boards, and drive transformational impact in digital video, audio, and DOOH. Join IAB to lead this dynamic space, empower industry stakeholders, and pioneer the next wave of digital media innovation!

Additional Information

All IAB employees must be fully vaccinated for COVID-19 as a condition of employment, with religious and medical exemptions provided where required. IAB is an Equal Opportunity Employer and actively seeks diversity in its workforce.

Learn more here