Head of Public Policy

Salary Range:
$250,000.00 To $400,000.00 Annually

Embrace the Challenge: Join IAB’s Public Policy Team!

Join the Interactive Advertising Bureau, Inc. (IAB) in a senior public policy advocacy role in the Legal & Public Policy Department. In this position, you will shape and enhance IAB’s policy advocacy to advance legislation and regulations around issues critical to the digital advertising industry. You will collaborate not only with others at the IAB and its member companies but also with government officials, coalitions, and stakeholders to develop and implement IAB’s public policy agenda.

Reporting to the EVP, General Counsel of the IAB, you will have diverse responsibilities and duties, ensuring our organization operates at the forefront of public policy advocacy. The position is based in Washington, D.C. Title and salary will be commensurate with qualifications and experience.

Here’s what you’ll be doing:

Strategic Planning

• Develop comprehensive advocacy strategies and campaign plans to achieve policy goals.
• Dive deep into policy research, analysis, and advocacy, staying informed and engaged with relevant issues and stakeholders, with a particular emphasis on privacy, cross-border data flows, artificial intelligence, and taxes.
• Ideate and collaborate on research demonstrating the value of digital advertising to consumers.
• Identify policy risks and opportunities and proactively provide trusted analysis, insights, and recommended strategies to cross-functional teams.

Policy Advocacy

• Build relationships with Congressional offices, Administration leaders, and relevant regulatory agencies to advocate for desired policy changes.
• Oversee advocacy days and other advocacy-related events.
• Monitor legislative activity and track relevant bills and regulations at the state and federal levels.
• Draft policy proposals, testimony, and other advocacy materials.

Stakeholder Engagement

• Administer working groups consisting of IAB member companies to reach a consensus on public policy issues.
• Build and maintain relationships, as well as coordinate advocacy efforts, with key stakeholders.
• Partner with internal stakeholders to identify, inform, and strategize on policy opportunities.

Communication & Public Outreach

• Help lead and collaborate with others at the IAB on its public relations activities, including press releases, media interviews, and social media engagement.
• Develop messaging and talking points to effectively communicate the organization’s advocacy positions to the public and media.
• Speak on behalf of the IAB as a policy expert, representing the organization in various media and public forums.

Here’s what we’re looking for:

• Experience and success in shaping and implementing public policy initiatives.
• Ability to engage and act on the collective thoughts of our membership, finding consensus and creating excitement and energy around our programs.
• Knowledgeable about the business and technology underpinnings of the digital advertising industry or, alternatively, other technology-based industries.
• Knowledgeable about privacy and other issues affecting the digital advertising industry is preferred.
• Strong facilitation skills, with the ability to plan and moderate meetings effectively.
• Fosters open communication, inclusive environments, and collaborative decision-making.
• Outstanding oral communication skills, with the expectation of presenting in large public forums.
• Outstanding written communication skills, with the expectation of submitting persuasive comments to legislators and regulators.
• High energy and strong work ethic, with the ability to consistently set and meet challenging goals.
• Excellent planning, organizing, and project management skills, with a knack for developing and executing clear plans.
• Willingness to travel as required to support organizational objectives and team activities.
• Bachelor’s degree with at least 10 years of experience in relevant areas; advanced degrees preferred.

A little bit about us:

The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of the Legal & Public Policy Department in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

Our Mission:

“At IAB, our mission is to empower the media and marketing industries to thrive in the digital economy.”

Our Core Values:

1. bCourageous: We embrace the unknown and navigate uncharted waters with confidence. We’re not afraid to take bold steps, challenge the status quo, and turn obstacles into opportunities. At IAB, courage is our compass.
2. bCurious: Curiosity fuels our innovation. We’re relentless in our pursuit of knowledge, always asking “why” and “what if.” Curiosity opens doors to new ideas, and at IAB, those doors are always wide open.
3. bCollaborative: We understand that magic happens when we come together. Collaboration is in our DNA, and we thrive on the diverse perspectives and ideas that our team brings. Together, we create solutions that break boundaries.
4. bCommitted: Our dedication knows no bounds. We’re committed to our mission and each other, going the extra mile to achieve our goals. Our unwavering commitment is the backbone of our success.

Why It’s Amazing to Work at IAB:

• Be Part of Something Bigger: When you join IAB, you’re not just taking a job; you’re becoming part of a mission-driven family. Your work contributes to shaping the future of digital advertising, making a lasting impact on the industry.
• Unleash Your Potential: We believe in your potential and support your growth. From professional development opportunities to mentorship programs, we’re here to help you flourish and achieve your career aspirations.
• A Culture of Curiosity: Curiosity is not just a value; it’s a way of life at IAB. You’ll be surrounded by inquisitive minds eager to explore new frontiers. Every day is a chance to learn, experiment, and innovate.
• Collaboration is Key: We know that the best ideas come from collaboration. At IAB, you’ll work with a diverse, talented team that encourages you to share your thoughts, collaborate, and create solutions that shape the future.
• Commitment to Your Well-being: We understand that work-life balance is crucial. That’s why we offer flexible schedules and remote work options, allowing you to maintain a fulfilling personal life while excelling in your career.
• Community Creates Unity: At IAB, you’re not just an employee; you’re a vital part of a community that’s courageous, curious, collaborative, and committed to driving change. We celebrate your uniqueness and encourage you to be your authentic self.

Plus, if you have previous exposure to digital media and advertising industries, even better!

Ready to make a meaningful impact on public policy and shape the future of our organization? Apply now and join us on this exciting journey! 🚀

Learn more here