Vice President of Marketing and Communications

About Miles for Military

Miles for Military is a 501(c)(3) nonprofit dedicated to reuniting junior enlisted U.S. service members (ranks E-1 through E-4) with their families for holidays, milestone events, or emergencies. Through volunteerism and donated airline miles or funds, we remove the financial barrier that often prevents homecomings—strengthening family bonds, supporting emotional well-being, and promoting force readiness across our military community.

As we continue to grow our reach and impact, we’re looking for a strategic, mission-driven marketing leader to elevate our brand, expand awareness, and drive donor engagement and partnerships.

About the Opportunity

As Vice President of Marketing and Communications at Miles for Military, you will shape and lead the organization’s marketing, audience development, and communications strategy—enhancing visibility, driving donor engagement, building partnerships, and amplifying success stories that resonate with both civilian and military audiences. You will lead a small but growing marketing and communications team, aligning all efforts with our mission of bringing service members home.

Key Responsibilities

Strategic & Brand Leadership

• • • Develop and implement a comprehensive marketing and communications strategy aligned with Miles for Military’s mission, goals, and growth plans.
    • Craft and refine the organization’s brand identity, positioning, messaging, and storytelling to reflect our mission and values.
    • Work with executive leadership to set strategic goals, annual targets, and long-term vision for outreach and impact.

Donor Engagement & Fundraising Marketing

• • • Support the Executive Director in his development of campaigns to attract and retain donors—from individual supporters to corporate partners. This role would take the lead in building a small-dollar donor pool, expanding corporate partnerships, and helping the Executive Director communicate the Miles for Military story to all supporters.
    • Build compelling narratives and content (stories, testimonials, media features) that highlight the impact of service-member reunions.
    • Oversee marketing efforts around fundraising drives (e.g., holiday campaigns, corporate-miles donations, point-redemption partnerships).
    • Track and report key metrics: donor acquisition, retention, engagement, campaign return of investment (ROI).

Communications & Public Relations

• • • Manage all external communications, media relations, and public storytelling to raise awareness about Miles for Military.
    • Serve as the organization’s communications lead for media outreach, press releases, social media, and community engagement.
    • Maintain consistency of messaging across digital and traditional channels.

Digital & Content Strategy

• • • Lead digital marketing: website, social media, email marketing, content development, search engine optimization (SEO), analytics, and reporting.
    • Oversee creation of multimedia content (videos, photos, impact stories) that communicates the value and emotional impact of the mission.
    • Optimize digital presence to broaden reach among potential donors, volunteers, and partner organizations.

Team & Budget Management

• • • Over time, build and lead a small but effective marketing/communications team (and manage external agencies/contractors, as needed).
    • Manage marketing budget, allocating resources to maximize mission impact and donor ROI.
    • Establish and track KPIs for marketing programs, adjust strategy based on performance data.

Partnership Development & Outreach

• • • Identify and cultivate partnerships with corporations, airlines, veteran-support organizations, community groups, influencers, and media outlets to expand reach and resources.
    • Collaborate with other nonprofit leaders, military-support networks, and community stakeholders.
    • Represent Miles for Military at events, conferences, or public appearances.

Qualifications

Required

• • • Bachelor’s degree
    • Minimum 10 years of experience in marketing, communications, or fundraising—ideally including experience in nonprofit or mission-driven organizations
    • Demonstrated success in creating and executing integrated marketing or fundraising campaigns that generate results
    • Strong writing, storytelling, and communications skills—comfortable producing content, media messaging, and outreach materials
    • Experience managing (or coordinating with) external agencies or small teams
    • Proficiency in digital marketing tools, analytics, and content platforms, as well as CRM systems
    • Passion for supporting military service members and families; alignment with Miles for Military’s mission and values

Preferred

• • • Experience with nonprofit fundraising, donor campaigns, or charitable organizations
    • Familiarity with the military community, veteran affairs, or related nonprofit sectors
    • Experience building brand awareness from early-stage or small- to mid-size organizations
    • Experience working with partnerships, corporate sponsors, or volunteer networks

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Submit interest here: Interest Form